Author Stephen King famously wrote “Sooner or later, everything old is new again.’ Well, Nathan Handwerker started Nathan’s in 1916 and Nathan’s Famous has continued to find ways to drive new electricity into the brand while keeping customer coming back according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
When Nathan’s Famous announced that they were adding Arthur Treacher’s Fish & Chips to its portfolio as a virtual brand and updating their menu to include more proteins, including a focus on shrimp you could hear the cash piling up in the till driving incremental revenue.
Back in the day, Arthur Treacher’s was a major quick-service fried seafood chain founded in Columbus, Oh. that hit its peak in the 1970s with more than 800 locations. The UK-style fish and chips chain was named after British actor, Arthur Treacher, who was known for playing butler roles.
So, looking a customer ahead, in 2002, Nathan’s acquired the rights to market and co-brand Arthur Treacher’s products. As of 2018, there were only three original Arthur Treacher’s restaurants left in North America, with all three located in Northeastern Ohio, according to Cleveland.com. The remaining stores have become a pilgrimage for those who remember the brand, particularly during Lent.
James Walker, senior vice president of restaurants at Nathan’s Famous, stated, "We are thrilled to provide operators across the country with the opportunity to add Arthur Treacher’s to their portfolio.”… “Nathan’s Famous and Arthur Treacher’s have a long-standing relationship and we have worked diligently to keep the brand’s traditional menu items while also evolving the menu to fit the Nathan’s mantra of the ‘craveable, memorable and Instagrammable’ product that we believe both operators and customers will love.”
Back to Stephen King’s now old adage, “Sooner or later, everything old is new again.” The updated menu will include a fish and chips sandwich, fish and chips platter, the Captain’s Dinner with a little bit of everything, shrimp and chips basket, chicken platter, shrimp and fish basket, Boom Boom Shrimp platter, Boom Boom Fries, and a few Nathan’s Famous products including Nathan’s Famous hot dogs as well as the brand’s newly released chicken sandwiches. How are you driving top-line sales and bottom-line profits with relevance?
Foodservice Solutions® team is here to help you drive top line sales and bottom-line profits. Are you looking a customer ahead? Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.
In A Battle for Share of Stomach
Are you a Player?