In a time-starved, impatient world, full
of hungry consumers, in search of fresh food discovery restaurants that form
partnerships with legacy CPG companies to develop new menu items as LTO’s are
simply doing what has always been done.
So, get this, virtual restaurants are
growing so fast elevating a new avenue of fresh food distribution that Hell's
Chicken, Uptown Burger and Chicken Tender Tribe are recrafting high-quality, menu
items with a boost from Kraft
Heinz' popular HONEYRACHA Sauce, A1 Steak Sauce and 57 Sauce
who simply wants to sell into this new avenue of fresh food distribution. These
new menu items are available now.
I suspect that this announcement marks
the first of many menu promotions to be offered through a partnership between
national virtual restaurant brand company Virturant
and internationally recognized and respected powerhouse Kraft Heinz.
Current menu offerings featuring Kraft
Heinz products include:
HONEYRACHA Chicken Sandwich: Fried chicken breast, dill pickle chips and
HONEYRACHA sauce on a brioche bun.
HEINZ 57 Chicken Sandwich: Fried chicken breast, dill pickle chips and HEINZ 57® sauce on a brioche bun.
A1 Steak Sauce Burger
HEINZ 57 Burger
HONEYRACHA Dipping Sauce,
HEINZ 57 Dipping Sauce
A1 Steak Sauce Dipping Sauce
That’s right you guessed it, additional
menu offerings will be introduced at several other Virturant brands that will
serve to entice more online ordering consumers, according to Mauriello.
"The restaurant business has changed forever since January
2020," he says. "More and more people are ordering their meals online
and having them delivered. By incorporating high-quality, recognizable brand
name ingredients, consumers know they are getting the best."
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