Saturday, June 19, 2021

Jack in the Box Focus on Growth


Building sales requires inviting new consumers to try the brand.  Jack in the Box is focused on building top-line sales and bottom-line profits at each store by inviting a new generation of consumers by sending out a new message / invitation with the assistance of Jason Derulo, his fans and followers, according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

When, Jack in the Box announced a partnership with award-winning singer, songwriter, and TikTok extraordinaire, Jason Derulo, who is dancing his way into the kitchen with the fast-food restaurant, it was clear Jack in the Box branded messaging was once again gaining relevance. Limited time offers are a great way to expand your brand messaging.

So, when Derulo hit another million followers on TikTok, and marked the occasion by celebrating the million milestone with his infamous tradition -- creating his signature “Milli Meals” --  a larger-than-life dinner or dessert featuring bizarre ingredients. To further elevate the Milli Meals, Derulo and Jack in the Box are taking their culinary abilities to the next level, with creating not just a Milli Meal, but a whole restaurant exclusively available on Uber Eats

Get this, Jack in the Box and Derulo are launching the first-ever One in a Milli Virtual Restaurant, deliciously bold, mouthwatering meals inspired by Jack and Derulo’s favorite go-to menu items. From June 14 through June 28, the One in a Milli Virtual Restaurant will be available in select areas of Los Angeles, exclusively on Uber Eats. Check your Uber Eats app for availability. 

Jason Derulo, stated, “I’m pumped to be teaming up with Jack in the Box to celebrate my next million of TikTok followers! Jack in the Box is my guilty pleasure, so this partnership was an opportunity to bring my larger-than-life Milli Meals in a unique way, through creation the first-ever One in a Milli Virtual Restaurant.”…“With Jack’s menu variety, we curated the ultimate spread that includes five deliciously indulgent items. Fans will be able to test out our concoctions for the first time only on Uber Eats. We’re excited for you to try what we’ve cooked up!”

Yes, the kitchen-in-crime partners put their aprons on and created outrageously tasty sweet and savory treats. Introducing Jack and Derulo’s special One in a Milli Virtual Restaurant items that fans can order on Uber Eats:  

·         Milli Meal $10 – 11 (Price may vary by location), inspired by Jason’s Milli Meals, they had to create a special Milli Meal offer of course. Introducing Jack and Jason’s Milli Meal including a Triple Bacon Cheesy Jack, Roost Fries, and Mini Chocolate Croissant Bites.

·         BurgerAco, $10 a juicy jumbo patty, placed between brioche buns with Jack’s famous taco, with shredded lettuce, onion rings and a mystery sauce 

·         Mega Milli Platter, $12 a mixed base of the tiny tacos, curly fries and jalapeño poppers topped with crispy bacon, cheese sauce, shredded cheddar, ranch and a mystery sauce

·         OREO Cookie Cheesecake Milli Shake, $7 a sweet vanilla shake blended with cheesecake topped with OREO Cookie crumbles, whipped cream and even more cheesecake

·         Bacon Churro Milli Shake, $7 a sweet vanilla shake with maple syrup and bacon pieces blended with cinnamon sugar, topped with our signature churros and delicious bacon 

Even more, if you are outside of Los Angeles and want to be part of the Milli Meal experience? Jack and Derulo are giving fans a chance to order the “Milli Meal” -- one of the five menu items from the virtual kitchen -- exclusively through their Jack mobile app. Through August 8th, customers can order the Milli Meal for $10 – $11 (price and participation may vary).

Here is how simply by downloading the Jack in the Box app and purchasing a Milli Meal, customers will automatically be entered to win exclusive prizes. Two winners will be selected to win a prize pack each week, and four grand prize winners will be selected in August. Prizes range from custom sneakers inspired by Jack Box’s kicks in the most recent television commercial with Derulo, One in a Milli clothing, signed memorabilia by Derulo, Jack gift cards or other limited edition prizes. No purchase necessary. Ends 8/8/21. Select states/territories, 18+. See rules/eligibility here.

At the intersection of Derulo’s multifaceted talents and Jack in the Box’s wide variety of menu items, the collaboration combines two creative powerhouses working together to put their own spin on the most delectable concoctions exclusively for the One in a Milli Virtual Restaurant, only available on Uber Eats.

Today, new partnerships can drive sales in foodservice today as your brand is searching for the new electricity to help drive the brand forward. Ask yourself do I need a push our brand forward in search of new electricity?

According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”  That said, what are you waiting for?

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter

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