At the intersection of food discovery and successful food sales is the ability of a company to invite, introduce, and engage consumers looking for a personal connection that both satisfies their appetite and edifies them to a brand according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
QuickChek focusing on their target customers, “foodies” with cravings for their favorite summer comfort food and longing for the days of eating down the Jersey Shore and at outdoor festivals has found that balance according to Johnson.
QuickChek Vice President of Marketing Don Leech, stated, “We’ve definitely seen greater consumer interest in fresh foodservice, especially comfort food, during the pandemic,” … “We’re happy to introduce new recipes that will add to our diners’ summer fun and dining experience with favorite classic sandwiches on our new menu.”
So, the while consumers are beginning to return to work QuickChek will have elevated food discovery too the comfort level with the “Hot New Subs for Summer” menu which is now available and features hearty, hot, new sandwich classics consumers know and will soon be craving.
Now that QuickChek introduced its new line of Sausage, Peppers & Onions subs made with Johnsonville Italian sausage, roasted red peppers and sweet fried onions complete with a fresh-off-the-grill flavor and grill marks. Regular readers will take note of the partnership with Johnsonville. Partnerships are one of the FIVE P’s of Grocerant Marketing.
QuickChek will offer three signature recipe sausage and pepper subs and as always, consumers will have the added option to customize and build their own sandwich. All of the sausage and pepper subs will be available on 6-inch or 12-inch QuickChek signature sub rolls.
Yes, there is more, a new line of QuickChek Chicken Cheesesteaks will feature 100% all-white chicken breast meat with a special blend of spices. The four signature recipes will be Buffalo Chicken Cheesesteak, BBQ Chicken Cheesesteak, Chicken Bacon Ranch, and Philly-style Chicken Cheesesteak. Each new chicken sub will be available on 6-inch or 12-inch QuickChek signature sub rolls.
So, how will you wash all of that down? Simple, with a 100% all-natural Real Fruit QuickChek Smoothie. The new summer lineup will include strawberry coladas and mango coladas, along with everyone’s favorite – pina colada. QuickChek’s decadent new Sweet Treat Smoothies feature Kris Kringle, the company’s most-requested LTO flavor; Rainbow Cereal smoothies made with Fruity Pebbles; and Stars & Stripes Cookies & Cream smoothies made with Oreos to salute the upcoming Summer Olympics.
When you get to work, don’t forget that you can get the freshly prepared food fast with mobile ordering through the QuickChek Deals & Rewards App; Curbside Pickup; or delivery via DoorDash and Grubhub.
Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869