Thursday, June 24, 2021

At Urban Plates Price, Value, Service, Equals a Subscription


Driving customer frequency is more important today than ever.  Building a brand with a loyal following requires that your brands price, value, service equilibrium reflects what customer want according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

At the intersection of dinner, technology, and any restaurant brand today there is a fight for share of stomach according to Johnson.  Urban Plates recently officially launched its subscription membership program, Plate Pass. The first of its kind in the restaurant industry, Plate Pass is a monthly subscription that makes every menu item $10 (or less) for a fee of just $10 a month. Thus, the more meals you buy the more you can save. 

Adding relevance for most customers the Urban Plates subscription is available exclusively on the Urban Plates app (download for iPhone and Android) for dine-in and takeout orders, Plate Pass offers the entire breadth of the Urban Plates menu, which includes over 30 individual entrées (average cost $13.50) across four sections (plates, salads, sandwiches, and bowls) for $10 or less.

Note: The Plate Pass memberships are valid for one month from the date of purchase and automatically renew unless canceled.

Urban Plates conducted a pilot program.   Subscription members saw an average savings of $42 per month using Plate Pass. To mark the official launch of the program and make the savings that much greater, Urban Plates is pricing its $10 Everyday Menu items at $9 exclusively for Plate Pass members. All of this is part of the brand’s mission to make craveable, wholesome, and healthy food accessible to all.

Urban Plates co-founder and CEO Saad Nadhir, stated, “Everyone wins with Plate Pass," … "Members get any of our entrees for $10 or less and save an average of $42 per month for a low $10 monthly fee. The quality, variety, and great taste of Urban Plates is now accessible to all.  How are you garnering consumer buy-in to your brand?

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter

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