Sunday, November 21, 2021

7-Eleven’s Branded Partnership Thanksgiving Turkey Sub Will Drive Sales


There is nothing more iconic this time of year than a Butterball Turkey stacked sandwich and 7-Eleven is leveraging that knowledge too drive new electricity into its grocerant niche Ready-2-Eat food product line according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. 

That’s right this year 7-Eleven is getting into the turkey day spirit with the rollout of a new branded Thanksgiving Turkey Sub. Targeting everyone, for a lunch meal, midday snack, or as a main dish on friendsgiving, the Thanksgiving Turkey Sub is now available for a limited time only at participating 7-Eleven stores nationwide.

No foodservice company understand food branding as well as 7-Eleven according to Johnson, from the Slurpee, big Bite and now Butterball Turkey stacked Sub, 7-Eleven is elevating its game once again. The sub is packed with shaved Butterball turkey, sharp white cheddar cheese and cranberry mayo, this festive sub marks the debut of 7-Eleven's signature stuffing-flavored roll.

You have to love the fact that, the roll is stuffing flavored. The World’s largest convenience retailer knows that stuffing is everyone's favorite side dish and so this roll—incorporating flavors from a vegetable blend and stuffing-flavored base—was created to satisfy that homemade stuffing craving you've had since last November. In case you are ready to give it a try, this bold seasonal offering can be found in the cold case for just $4.99.

Varsha Shariff, 7-Eleven fresh food product director, stated, "There's a lot to be thankful for this year,"  "We know how much our customers look forward to our seasonal offerings, and we're delighted to contribute to the fun and spirit of Thanksgiving with satisfying food that reminds our customers of those comforting holiday moments. Plus, with the cost of Thanksgiving dinner predicted to be higher than ever this year, we're thrilled to provide a delicious meal at a great value."

7-Eleven understand grocerant niche mix & match meal bundling better than most food retailers according to Johnson. So, what would a (Thanksgiving) Turkey Sub be without a side of chips? Customers can add some crunch to their meal with 7-Eleven's 7-Select Kettle Chips. With flavors like original, salt and pepper or jalapeno to add an extra kick, these chips paired with the LTO Thanksgiving Turkey Sub are sure to take the meal to Eleven.

Technology adds relevance, so those who are looking to get the most out of 7-Eleven's seasonal treats—because let's be real, there's always room for seconds (and thirds)—are encouraged to join 7Rewards for awesome exclusive offers and discounts. With 50 million members and counting, 7Rewards is the popular proprietary loyalty program found in the 7-Eleven app, where customers can earn and redeem points on most purchases.

Thinking of Gen Z or Millennials? Are you busy figuring out how to answer unwanted questions from family members at Thanksgiving dinner or how exactly you're going to cook that turkey? 7-Eleven Delivery via the 7NOW app can bring the Thanksgiving Turkey Sub, wine and beer for partygoers, delicious freshly baked goods, a wide variety of 7-Select snacks and more to customers' doorsteps. 7NOW delivery is available throughout the U.S. and offers real-time tracking that lets customers know when to expect their orders, typically in about 30 minutes. How are you driving new electricity into you customer base?

According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”  That said, what are you waiting for?

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different. 

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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