Tuesday, November 16, 2021

Cinnabon a Grocerant Niche Outperformer

 


There is not a restaurant company in the world that offers more mix and match meal component bundling options than Cinnabon according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Cinnabon sells their grocerant niche Ready-2-Eat or Heat-N-Eat Classic Cinnamon Rolls for Takeout and delivery, CinnaPastry, Cinnamon Frosted Cinna Sweet Swirls, JUMBO SNAX, Cream of Wheat, Caramel Pecan Roll, Cinnabon Skincare Bundle Gift set, Hoodies, Cinnamon Bread, Pillsbury Grands!, Ice Cream, K-Cup Pods, Coffee Creamer, Mugs, etc. Everything from the Coffee Cup to room spray to edify the Cinnabon branded experience.

This holiday season Cinnabon is once again adding a little extra sweetness to everyday life, as loved ones enjoy traditions and special moments together.  So, Cinnabon is celebrating those special traditions and moments the best way they know how – by adding some frosting to the season, with the return of its Signature Frosting Pints. 


The frosting pints are now available for a limited time at select bakeries nationwide and on the new Cinnabon app for pickup or delivery – giving fans plenty of opportunities throughout the holiday season to bring the magic of Cinnabon to holiday recipes and gatherings.  

 says Michael Alberici, Vice President of Marketing, Cinnabon, stated, “There’s no better way to truly bring to life our ‘Life Needs Frosting’ motto than with a delicious pint of our Signature Frosting,”…. “Our signature frosting is a versatile way to add sweetness during a season when people are craving it whether it’s enhancing holiday recipes and treats, enjoying it as a treat on its own, gifting it to friends and family or adding a little extra to top off your Cinnabon cinnamon rolls.”  

We all know the iconic cream cheese frosting that makes Cinnabon classic cinnamon rolls and the holiday favorite PecanBon cinnamon rolls oh-so craveable, frosting pints offer a tasty and unique way to elevate holiday recipes. For recipe inspiration, fans can visit Cinnabon.com/holidays or Cinnabon’s TikTok and Instagram for 11 frosting recipe hacks, including a Grilled Strawberry, Brie and Cream Cheese Sandwich, Frosting Hot Chocolate and a festive frosting-rimmed cookie martini. 

Grocerant Niche Holiday Gifting Made Easy with CinnaPacks  

Beyond holiday baking, bringing sweetness to loved ones is easy by gifting CinnaPacks of Cinnabon’s classic ooey-gooey cinnamon rolls and PecanBons. Available in 4 and 6-count of Classic rolls, 9-count and 15-count of MiniBon rolls or 16-count BonBites, CinnaPacks can be ordered with the traditional Signature Frosting or topped with a Cinnabon specialty - caramel frosting with pecans - to create Caramel PecanBons. Starting at $11.00, pricing varies per bakery.    

The limited-edition Signature Frosting pints and CinnaPacks can be purchased at participating Cinnabon bakeries nationwide. New this year, guests can pre-order their Cinnabon treats for pickup or delivery on the new Cinnabon app or www.Cinnabon.com.

Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter




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