Tuesday, November 16, 2021

Cinnabon a Grocerant Niche Outperformer


There is not a restaurant company in the world that offers more mix and match meal component bundling options than Cinnabon according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Cinnabon sells their grocerant niche Ready-2-Eat or Heat-N-Eat Classic Cinnamon Rolls for Takeout and delivery, CinnaPastry, Cinnamon Frosted Cinna Sweet Swirls, JUMBO SNAX, Cream of Wheat, Caramel Pecan Roll, Cinnabon Skincare Bundle Gift set, Hoodies, Cinnamon Bread, Pillsbury Grands!, Ice Cream, K-Cup Pods, Coffee Creamer, Mugs, etc. Everything from the Coffee Cup to room spray to edify the Cinnabon branded experience.

This holiday seasonCinnabon is once again addinga little extra sweetness to everydaylife, as loved onesenjoytraditions and special moments together. So, Cinnaboniscelebratingthose specialtraditions and moments the best way they know how – by adding some frosting to the season,with the return ofitsSignature Frosting Pints.

The frosting pints are now available for a limited time atselectbakeries nationwideand on the new Cinnabon app for pickup or delivery– givingfansplenty of opportunities throughout the holiday seasontobring themagicof Cinnabon to holiday recipes and gatherings. 

saysMichael Alberici,Vice President of Marketing,Cinnabon, stated, “There’s no better way to truly bring to life our ‘Life Needs Frosting’ motto than with a delicious pint ofourSignature Frosting,”…. “Our signaturefrosting is a versatile way to add sweetnessduring a seasonwhen people are craving itwhetherit’senhancingholidayrecipes andtreats, enjoyingit as a treat on itsown,giftingit tofriends and familyor adding a little extra to top off your Cinnabon cinnamon rolls.” 

We all know the iconiccream cheese frosting that makes Cinnabon classic cinnamon rolls andtheholiday favoritePecanBoncinnamon rollsoh-socraveable, frosting pintsoffer atasty anduniqueway toelevate holidayrecipes.For recipe inspiration,fans can visit Cinnabon.com/holidays or Cinnabon’s TikTok and Instagram for 11 frosting recipe hacks, including a Grilled Strawberry, BrieandCream Cheese Sandwich, Frosting Hot Chocolate and a festive frosting-rimmed cookie martini. 

Grocerant Niche Holiday Gifting Made Easy withCinnaPacks 

Beyond holiday baking,bringing sweetness to loved ones is easyby giftingCinnaPacksof Cinnabon’s classicooey-gooey cinnamon rolls andPecanBons.Availablein 4 and 6-count of Classic rolls, 9-count and 15-count ofMiniBonrolls or 16-countBonBites,CinnaPackscan be ordered with the traditional Signature Frosting or topped with a Cinnabon specialty-caramel frosting with pecans-to create CaramelPecanBons. Starting at $11.00, pricing varies per bakery.  

The limited-editionSignature Frosting pints andCinnaPackscan be purchased at participating Cinnabon bakeries nationwide. New this year, guests can pre-order their Cinnabon treatsforpickup or delivery on the new Cinnabon app or www.Cinnabon.com.

Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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