In a battle for share of stomach leaderships matters. Regular readers of this blog know that a high tide lifts all boats. Well, in the battle for share of stomach Domino’s knows its customers eat more than just pizza. They also know that the halo of ‘better-4-you’ extend beyond its four walls.
Focusing on its customers first, select Domino's stores throughout Boston, Phoenix, Louisville, Denver, and Laredo, Texas, bought thousands of $50 gift cards from local restaurants and surprised randomly selected Domino's delivery customers with them in early November. That my friends is how an industry leader shows it leadership, customer knowledge, and edifies it standing within the retail foodservice sector according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Our readers know that Domino's is the largest pizza company in the world. Most of them know it is actually made up of stores owned by hundreds of independent franchise owners, with more than 95 percent of them started out as Domino's delivery drivers or pizza makers.
Those franchisees know how hard it is to run a business, and they see the impact that substantial fees from delivery app services have on small restaurants. In recent weeks four Domino's franchisees and one corporate-owned store have helped some beloved local establishments impacted by delivery fees.
Select Domino's stores throughout Boston, Phoenix, Louisville, Denver, and Laredo, Texas, bought thousands of $50 gift cards from local restaurants and surprised randomly selected Domino's delivery customers with them in early November.
In a Battle for Share of Stomach
are you winning?
Russell Weiner, chief operating officer of Domino's, stated, "Running a restaurant is tough. Our franchisees benefit from being part of a brand that has operations and technology built for delivery," … "However, many small restaurants don't have a system for delivery. Meanwhile, third-party delivery apps are charging local eateries high fees to deliver, which are taking away much of their earnings. Domino's and its franchisees were inspired to pay it forward in these communities by helping drive business to a few neighboring restaurants – without the substantial fees."
Irene Li, owner of Mei Mei in Boston, Massachusetts, stated, "We love that Domino's has supported other restaurants and driven their customers to these mom and pops that could really use the help,"
Domino's is committed to supporting the local restaurants and people that make our communities vibrant. If you're not getting Domino's, skip the delivery apps and order directly from a local restaurant. That my friends is sharing and caring during this Holiday Season that is good for all.
For international corporate presentations, regional chain presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions. His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert, and public speaking will leave success clues for all. For more information visit GrocerantGuru.com, FoodserviceSolutions.US or call 1-253-759-7869
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