Wednesday, November 3, 2021

Meals in a Minute Milk on the Run QuickEats is a Hit


At the intersection of What’s for Dinner, there is nothing in the refrigerator, and I don’t want to go back outside, you can find Aramark’s “Frictionless Micromarket QuickEats’. Time starved, hungry, with no desire to leave home residents at one apartment community have help make Aramark’s QuickEats a hit according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

QuickEats is Aramark’s “first autonomous Close Convenience store”, (a new platform for Aramark). Focused in customers needs set for grocerant niche mix and match bundling, Aramark has elevated it’s delivery platform perfectly within the grocerant niche according to Johnson.

So, the apartment owner, Greenwood & McKenzie, a privately held real estate investment and asset management firm, had initially opened the store the previous March to residents of the apartment complex.

Greenwood & McKenzie General Partner Jim McKenzie, stated, “Our tenants were able to social distance while buying necessities without having to leave the property,” …. “By partnering with Aramark, a global leader in food and facilities management and the creator of QuickEats Close Convenience, and utilizing AWM Frictionless technology, we are able to offer consumers a fast, easy and safe shopping experience.”

AWM — Adroit Worldwide Media — is an artificial intelligence (AI) and computer vision company with a comprehensive suite of retail solutions.

This new platform for Aramark, QuickEats features a variety of fresh and specialty items, such as Pressed Juicery juices, coconut water, grab-and-go sandwiches, cheese plates and fruit, as well as assorted beverages. In addition, it offers household items like cleaning products, toilet paper, dog food, and other goods.

AWM CEO Kevin Howard, stated, “We made the decision to open our doors because QuickEats can provide vital food, drink, and personal care items to Nineteen01’s residents in a completely frictionless environment that adheres to the current protocols being requested by (Orange County’s) Health Officer,”.

QuickEats Close Convenience uses computer vision cameras and sensors to create a fully automated, frictionless, self-guided shopping experience much like Amazon Go stores.

So, consumers simply download the QuickEats Close Convenience app, scan the app at the store entrance and conduct their shopping. As customers grab items off the shelves, they are added to the app’s shopping cart. When customers finish shopping, they simply exit the store. Shoppers are charged the total amount to their digital wallet and receive an emailed receipt – no checkout lines, no payment terminals, no hassle.

We can see now that as the U.S. economy slowly emerges from the COVID-19 pandemic, consumer attitudes toward options like frictionless checkout have evolved. Those expectations formed during the pandemic are here to stay.

You have to love the fact that Aramark is meeting, or beating those expectations with its partnership with AWM for its AWM Frictionless system, which uses deep learning algorithms and high-definition cameras throughout the store to track traffic and detect when customers interact with products.

The consumer is truly free to shop without constraints while the technology learns from the shopper to ensure the store is adding more of what they want and less of what they don’t quickly. Follow this link for a demo of the QuickEats Close Convenience store is available online at

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

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