Tuesday, December 13, 2022

Mini Meals or Snacks Gen Z and Millennials Love a Good Crunch


Looking a customer ahead is a key factor for all food retailers today.  Selling what a customer want when they want it is important, so is giving them the flavor, texture, and size of meal or snack that they want according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Frito-Lay know that when it came to finding the perfect snack over the past year, more than 70% of consumers said they reached for a food with a crunch.  That finding come from the latest insights from Frito-Lay’s U.S. Snack Index. Looking ahead to 2023, Frito-Lay found that people will continue seeking out crunchy snacks, but that generational differences will play a bigger role in snacking.

So, Frito-Lay’s survey found that beyond crunch, the next important factors behind choosing a snack were sweet, salty and filling, respectively. Some 49% of consumers said a perfect snack is also nostalgic and reminds them of a specific moment in time.

Now looking at generational differences, the Snack Index showed that about half of Gen Z is most satisfied by nighttime snacking, and Gen Zers are twice as likely as other generations to order delivery when they’re craving a snack.

Millennials, on the other hand, generally satisfy their late-night snack cravings with a trip to the grocery or convenience store, while 64% of GenXers and 62% of Baby Boomers are most likely to prepare something at home.

Once again, Frito-Lay also took a look at holiday snacking, and found that it is most often associated with good feelings. The index shows that 65% of adults crave snacks the most when they want to treat themselves and 61% are unlikely to crave snacks when they are feeling down during the holidays. Additionally, 55% of those surveyed said they crave snacks most when they smell them and 52% crave snacks when they see them.

Here we go with food discovery a favorite of both Gen Z and Millennials, finally, 45% of consumers say they look for a flavor that is available only for a limited time and 49% grab variety and party packs during the holiday season. Some 55% of respondents also look forward to sharing snacks with friends and family, 62% of GenZers and 52% of Millennials will be turning to social media to find new holiday recipes.

Foodservice Solutions® team is here to help you drive top line sales and bottom-line profits. Are you looking a customer ahead? Does your messaging look more like yesterday that tomorrow?  Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.

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