Thursday, December 1, 2022

Meal Mix and Match Discovery Complements Gen Z and Millennials

Garnering new customers and getting them to ‘buy’ in to you brand for the long haul is not an easy task for most chain restaurant brand managers according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Millennials and Gen Z consumers continue seeking food discovery, and Chipotle has tapped into their zeitgeist and is meeting or beating their expectations according to Johnson.  

This week Chipotle Mexican Grill announced it is launching Mystery Boxes featuring new, never-before-seen and fan favorite Chipotle Goods merchandise as well as exclusive surprises. Starting December Today (December 1, 2022), at 9am PT, the Mystery Boxes will be available for purchase on, however only while supplies last.

The Chipotle Goods Mystery Boxes are available in two versions:

·         Small Burrito Box: $30 ($60 value) – three to five items

·         Large Burrito Box: $50 ($100 value) – four to eight items

Yes, there is More, in the way of Limited-Edition Surprises

So, adding to the intrigue, Chipotle has randomly hidden surprises within a few Mystery Boxes. Fans who order within the first 48 hours have a chance to score limited-edition stainless steel $500 Chipotle gift cards and Chipotle's meme-inspired Cilantro Soap, which sold out in less than 12 hours after originally launching in December 2021.

Chris Brandt, Chief Marketing Officer, stated, "We created Chipotle Goods Mystery Boxes with our superfans in mind. You can now gift, or keep, exclusive Goods for the holiday with a chance at the ultimate surprise of receiving a limited-edition $500 Chipotle gift card in your box if you order in the first 48 hours,". 

In addition, all items featured in the boxes are unsized with no clothing items featured. One hundred percent of profits from Chipotle Goods go to support organizations that are making apparel and farming more sustainable.

For Gen Z and Millennials consumers, opening the Mystery Boxes will feel like second nature for burrito lovers as they are wrapped in Chipotle's iconic foil and sealed with the same burrito labels found on digital orders.

Are you in the Spirit yet? Yes, more, New Holiday Gift Cards

 So, Chipotle is also offering new physical and virtual holiday-themed gift cards, a great stocking stuffer for the foodies on your list. Fans can learn more and purchase Chipotle holiday egift cards at .

 Foodservice Solutions® team is here to help you drive top line sales and bottom-line profits. Are you looking a customer ahead? Does your messaging look more like yesterday that tomorrow?  Visit: for more. 

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