Yesterday’s Restaurant Customers Are Buying Meals at Grocery Stores

 

Alice May Block  famously said “Tomatoes and oregano make it Italian; wine and tarragon make it French. Sour cream makes it Russian; lemon and cinnamon make it Greek. Soy sauce makes it Chinese; garlic makes it good.” However in the minds-eye of today’s consumers like bold flavors that have high protein, gluten free, keto, paleo, vegan, organic, local, fresh, all-natural, free from artificial ingredients, preservative free and non-GMO according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

During 2022, grocery store grab-and-go, Ready-2-Eat and Heat-N-Eat grocerant niche fresh prepared food continues to be the platform that takes the stress out of cooking dinner according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. 

Once again Foodservice Solutions® Grocerant ScoreCards indicate that close to 88 percent of Americans feel stressed celebrating the holidays, with 30% dreading cooking a holiday meal so guess where they are search for mix and match meal component options?  Well according to Johnson, consumers are turning to the service deli at their local grocery store.

Remember that Eric Richard, education coordinator for the International Dairy Deli Bakery Association (IDDBA) stated that “Side dishes play an important role in connecting with today’s shoppers, who are looking for prepared foods,” “It’s really important for supermarkets to know what their consumers want in terms of different flavors and tastes from their prepared foods.”

Let me ask retailers how are you elevating side dishes that complement not only holiday dinners but dinner every night? Mix and Match meal components bundling are key takeout fresh food sales.  If you are a grocery retailer with a desire to garner restaurant customers it’s time to up your fresh food game.

Is it time to turned to outside eyes for an inside view? Invite, Foodservice Solutions®  team to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869