Tuesday, December 6, 2022

Trader Joe’s Grocerant Mix & Match Meal Components, Resonate with Consumers


Regular reader of this blog know that the halo of ‘better for you’ is one of the key drivers of the successful growth and consumer adoption of the grocerant niche.  According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® Trader Joe’s focus on food quality, variety, portion size, combined with a true understanding of today’s consumers will continue to drive top-line sales and bottom-line profits.

In a recently released study titled a, Brand Intimacy Study from marketing and research firm MBLM, which used an AI-driven analysis of 1.4 billion words used by consumers in discussions of hundreds of brands we decided to share knowing all of our regular followers simply like this kind of information.

So, according to MBLM, Trader Joe’s is a leader in creating emotional connections with its customers. In the analysis, the retailer was associated with keywords such as “delicious” and “tasty” and earned top marks across the archetypes of identity, ritual and indulgence.  

Mario Natarelli, managing partner at MBLM, stated, “Trader Joe’s is winning customer hearts and minds not only as the highest performing retailer in MBLM’s Brand Intimacy 2022 Study, but also among the top 10 out of hundreds of brands across industries,” … “Its focus on unique offerings, affordable prices, friendly staff and creating its own unique ethos, is effectively connecting with customers, who see it as a preferred alternative to generic, anonymous grocery store brands.”

This will surprise no one, Costco ranked second on MBLM’s study, topping the expansive retail category that also included home improvement, beauty and clothing stores. Other food retailers faring well among shoppers include Amazon (No. 4), Whole Foods (No. 5), Aldi  (No. 7), Walmart (No. 9), Target (No. 15) and 7-Eleven (No. 17).

Now on a broader level, MBLM’s analysis indicated that consumer loyalties to certain stores are strong. Since the onset of the pandemic, brand performance has increased by 19% and consumers have bolstered the brands with whom they are forming emotional connections by 9%.

Foodservice Solutions® team is here to help you drive top line sales and bottom-line profits. Are you looking a customer ahead? Does your messaging look more like yesterday that tomorrow?  Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.

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