Monday, December 5, 2022

The Fresh Market Focus is on Grocerant Niche Holiday Meals and Meal Components

When food retailers focus on the consumer, they more often than not win the hearts, minds, and pocket book of the consumer according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

This year, The Fresh Market is gearing up for December holidays focusing on consumer trends garnering the most attention in the food industry.  This year they are focused on garnering new customer with the launch of several prepared meal options, as well as specialty food gifts ranging from coffee and tea to hot cocoa bombs and bacon chutney in a mix and match grocerant niche bundled set of options.

The fully prepared meals to feed a crowd are now available for in-store and online ordering, and customers can pick them up between Dec. 21 and Dec. 24. Options include the Ultimate Holiday Meal for $179.99, which can feed 12-14 people and includes a 10-12 pound turkey, a boneless sliced ham, herb stuffing, a green bean medley, 24 dinner rolls and more.

The there is ‘The Traditional Holiday Meal’, which costs $99.99 and serves eight to 10 people, comes with a fully cooked turkey, whipped potatoes, cranberry relish and more. Loyalty customers or those that sign up for The Fresh Market’s Ultimate Loyalty Experience can receive $10 off this particular meal.

Yes, there are still more options including prepared meals that range from a $49.99 prime rib spread that feeds two people to a Holiday Ham Meal for $99.99 that includes white cheddar scalloped potatoes and feeds up to 10 people. The grocer’s December magazine is available online and in store and contains additional meal ideas and holiday inspiration.

Just as important to many customers as saving the time to cook all of the meal components from scratch is the fact that, The Fresh Market is also committing to feeding the hungry this holiday season with its Holiday Round Up campaign. The fundraiser runs through Dec. 27 and customers can round up their in-store purchase or add a different donation amount to support the efforts of Feeding America.

So, $1 helps provide at least 10 meals, and 100% of funds collected will benefit Feeding America, which will, in turn, redistribute 90% of those funds to local Feeding America member food banks that partner with The Fresh Market stores.

In case you did not know, the Greensboro, N.C.-based The Fresh Market operates 160 stores in 22 states. It is No. 78 on The PG 100, Progressive Grocer's 2022 list of the top food and consumables retailers in North America. In May, Chilean supermarket operator Cencosud revealed that it was acquiring The Fresh Market.

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: or 253-759-7869

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