Thursday, December 15, 2022

Domino’s Driving Top-Line Sales with Fewer Drivers


Inflation, is top of mind and at the intersection of the consumer and all food retailers today according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Domino’s excels at marketing messaging, finding consumer facing solutions in tough time and this is why they are the largest pizza company in the world today.

Domino’s is the leader of carryout pizza in the U.S. They are going to edify that position with this new interactive participatory marketing messaging as Domino's wants to thank its carryout customers for making the brand No. 1. To show our appreciation, we're bringing back carryout tips!

Christopher Thomas-Moore, Domino's senior vice president – customer and store experience "We know the effort it takes to get up and leave the house in pursuit of a hot, delicious carryout pizza," … "Domino's diehard carryout customers are really like carryout heroes, and to show our gratitude, we're giving them $3 to use on their next carryout order. We hope they take advantage of it. After all, they've earned it!"

In case you did not know, Domino's customers claimed more than 17 million carryout tips during the first campaign in early 2022. Carryout customers who order online now through March 26, 2023, are eligible to claim a $3 carryout tip again, which is redeemable for an online carryout order placed the following week (with a minimum purchase of $5 before tax and gratuity). Carryout customers may combine their $3 coupon code with their favorite carryout offer, making for a tasty deal.

Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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