Tuesday, February 22, 2022

Checkers & Rally’s Small Footprint, Strong Leadership, Faster Drive-Thru’s


Fresher food and faster service in a smaller footprint are but a couple of the advantages Checkers & Rally’s has over other legacy fast-food restaurants according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Now Checkers Drive-In Restaurant wants to make its iconic drive-thru’s, just a little faster.  To do that they have tapped Presto, a leader in the restaurant hospitality technology industry, as the exclusive provider of automated voice ordering for all its corporate-owned drive-thru restaurants.

When Checkers & Rally’s announced the partnership, it marked the largest and first of its kind rollout of an A.I.-based voice assistant solution in the hospitality industry.

The new system is designed to help restaurants maximize labor efficiency. The focus is that simple.   Presto’s next generation solutions help improve order accuracy, increase upsells, and provide a superior guest experience. The Presto systems are scheduled to be deployed across all corporate-owned Checkers & Rally’s restaurants in the United States in 2022.

Currently, over 80 percent of Checkers & Rally’s sales are being generated from the drive-thru, a clear indication that there is a growing opportunity for a frictionless drive-thru model such as Checkers & Rally’s. A faster, more efficient drive-thru can offer significant competitive advantages and reduce lines that may discourage customers from ordering.

So, in 2021, Checkers & Rally’s conducted a detailed pilot program of Presto’s automated voice ordering technology at multiple locations over a four-month period. During this time, Presto’s solution delivered a high level of automation and accuracy with over 98% of drive-thru orders completed with minimal intervention from restaurant employees. The Presto solution also performed well with unique or infrequently ordered menu items and easily managed various guest accents.

Frances Allen, President and Chief Executive Officer at Checkers & Rally’s, stated, “Checkers & Rally’s is the pioneer of the double drive-thru restaurant model, so our decision to again lead the industry with the largest rollout of an A.I.-based voice assistant solution should be no surprise,” ... “We are excited about this new era in partnership with Presto, a leader in the restaurant hospitality technology field. As a company, we embrace technology that will help our team members maximize time and efficiency while making their jobs easier and more enjoyable, creating a better experience for them as well as our guests.”

The Presto partnership is expected to enable Checkers & Rally’s to streamline the guest experience while increasing the guest-to-staff ratio in the drive-thru. By deploying Presto, Checkers & Rally’s believes that they can free up staff for more people-dependent areas of their business and enhance guest interaction overall.

Rajat Suri, Founder and CEO of Presto, stated, “We’re excited to be selected by Checkers & Rally’s as their exclusive drive-thru automated speech recognition partner for all their corporate-owned locations.”. “Checkers & Rally’s desire to take the industry forward through disruptive innovation is inspiring, and Presto is fully committed to supporting this bold vision.”

In case you did not know, Presto offers a powerful next-generation drive-thru voice solution that uses A.I. to automate speech recognition for restaurant drive-thru’s. This solution has been developed in partnership with Hi Auto, a conversational A.I. technology company focused on creating a human-like solution for automating and optimizing the sales experience at drive-thru restaurants.

Presto’s solutions take orders using automated A.I. that frees up staff by automatically transmitting orders to the restaurant’s POS system. The company believes that its solutions enable faster transactions and improve order accuracy by eliminating human order taking. They can also increase check sizes with automatic upselling and cross-selling.

Are you ready for some fresh ideations? Do your food marketing ideas look more like yesterday than tomorrow? Interested in learning how our Grocerant Guru® can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit: us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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