Grocery stores consume to much of your
time in the minds eye of the consumer.
The vast majority of consumer buy only 100 items form their local
grocery store a year. They simply buy
them time and time again. Walking
through the store by passing 30,000+ other items is a ‘waste’ of time in their
minds-eye.
Grocery retail have known this for the
past 30+ years but are so tethered to an outdated Wall Street analyst metric,
they simply do not care. They you to
spend all the time in the world in their store so you ‘increase the size’ of
your grocery basket.
Steven Johnson, grocerant Guru® at
Tacoma, WA based Foodservice Solutions®, stated during a
presentation that “Wakefern Food Corp., the largest
retailer-owned cooperative in the U.S., is taking all of the right steps to
improve its relationship with consumers by partnering with Trigo. The partnership with Trigo will not only
reduce operating cost by reducing labor, it will reduce theme it takes a consumer
to get in and out of their stores. Thus,
adding reducing a consumer ‘pain-point’ while edifying relevance with
technology.
In case you did not
know, Trigo, is an Israel-based
computer vision and frictionless checkout technology provider, to pilot an
autonomous supermarket making use of Trigo’s
AI-based
frictionless checkout technology.
Charlie McWeeney,
Wakefern’s VP of technology, innovation and strategy, stated, “With Trigo’s
frictionless technology, Wakefern Food Corp. is opening up access to
cutting-edge innovation for our members,” said, in a statement. “We are excited
to pilot Trigo’s solution and offer our consumers the ultimate in checkout
convenience.”
Starting off slow,
with a trial pilot program, at an as-yet-to-be named Wakefern banner in New
Jersey, represents Trigo’s U.S. debut.
Regular readers of this blog know of Trigo, as the company that launched
its frictionless checkout technology with some of Europe’s leading grocers,
including the U.K.’s Tesco as well as Germany’s Rewe, Aldi Nord and Netto,
owned by The EDEKA Group.
“Trigo transforms
existing supermarkets and grocers into fully autonomous, digital stores,
combining their technology with Trigo computer vision to create a seamless
shopping experience,” the company said. Applying Trigo’s GDPR compliant
technology to various locations will allow retailers to scale their business
while maintaining their unique character and layout, it adds.
At grocery stores
featuring the Trigo technology, shoppers use an app to scan a QR code as they
enter, and then are free to pick up items and leave without having to check
out, in much the same way Amazon’s Just Walk
Out technology
functions in Amazon Fresh and Amazon Go locations.
Trigo co-founder and
CEO Michael Gabay, stated, “Trigo is proud to work with some of the largest
grocery retailers around the world, so partnering with Wakefern Food
Corp., was a natural step for the company,” … “By
helping Wakefern convert some store formats, or develop new ones that
are exclusive to their brands, we can help them accelerate their growth within
the market and pave the way for frictionless shopping in the future.”
Powered by its
proprietary 3D engine, Trigo offers grocery retailers a range of additional
solutions called StoreOS, including predictive inventory management, pricing
optimization, security and fraud prevention, planogram compliance, and
event-driven marketing.
Are you ready for
some fresh ideations? Do your food marketing ideas look more like yesterday
than tomorrow? Interested in learning how our Grocerant
Guru® can edify your retail food brand while creating a platform
for consumer convenient meal participation, differentiation
and individualization? Email us
at: Steve@FoodserviceSolutions.us or visit: us on our social media sites by clicking one of
the following links: Facebook, LinkedIn, or Twitter
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