Hard to believe by technology is coming to Washington DC, this time it is coming to a Whole Foods store in Glover Park via Amazon’s Just Walk Out technology. This will be the first Whole Foods to use the Just Walk Out technology that Amazon has developed to reduce labor cost, reduce the time a consumer is forced to spend in the store, and all in all make customers happy.
According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, stated, “Amazon is growing confident in its Just Walk Out technology and consumers like it. Operating at the intersection of technology, in store tactile preferences, consumers empowered choice, and saving time Amazon has hit a cord with consumer relevance.”
Recently Amazon Fresh opened its 11th grocery store in Southern California, the new Amazon Fresh store is approximately 35,000-square-foot which just happens to be very close to the same size as the Whole Foods store in Glover Park section of Washington DC.
They can scan the QR code in their Amazon app, use Amazon One to scan their palm to enter, or insert a credit or debit card linked to their Amazon account. Each option will open the Just Walk Out gates. Once inside the store, customers can shop as normal. Anything they take off the shelf is automatically added to their virtual cart, and anything they put back on the shelf comes out of their virtual cart. At the end of their trip, customers shopping with the Just Walk Out experience simply scan or insert their entry method again to exit.
Now it is getting even smarter and better, as Amazon Fresh accepts cash, SNAP EBT, credit or debit card, or Amazon One. Customers using Just Walk Out technology can use the In-Store QR code in the Amazon app, Amazon One, or a credit or debit card linked to their Amazon account to shop.
Amazon has not been sitting by making mistakes, they have been working hard to improve the experience every day since they opened the first Amazon Go Store. While everyone knows data is king at Amazon, the focus of the Just Walk Out technology is customer touchpoints. Not waiting in line to check out, combined with fresh food fast with full flavor for less it simply put a home run.
In a Battle for Share of Stomach
Looking A Customer Ahead
Amazon Fresh, Amazon Go, and Whole Foods all have a wide assortment of national brands and high-quality produce, meat and seafood, as well as a range of prepared foods made fresh in store every day — from fresh-baked bread and made-to-order pizzas to rotisserie chickens and hot sandwiches. These stores offers 365 by Whole Foods Market organics, plus local brands like Pizza Port Brewing, CoolHaus Ice Cream, and Rockenwagner Bakery; regional favorites like Duke’s Mayo and Ellenos Yogurt; and Amazon exclusive brands like Aplenty, Fresh and Cursive.
Technology is relevant to digital natives the ilk of Gen Z and Millennials but saving time, is relevant to everyone. Empowering choice, with fresh food fast is the dream of every grocerant niche retailer.
For international corporate presentations, regional chain presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions. His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert, and public speaking will leave success clues for all. For more information visit GrocerantGuru.com, FoodserviceSolutions.US or call 1-253-759-7869
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