Legacy grocery stores have been losing customers for over 50 years. In fact, for just the past 15 years there are 50% fewer legacy grocery stores then there were 15 years ago. So, what’s next? Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, stated, It is not going to be the legacy service deli, it’s not going to be a restaurant in the grocery store, or a branded coffee shop that is going to save legacy grocery stores it is going to be the further evolution of the grocerant niche.
To that end Kroger is experimenting with a new format that complements the “Frozen Food Court” found in the frozen food aisle in most legacy grocery stores. So, Kroger has partnered with Kitchen United MIX too place a ‘ghost kitchen’ inside a Kroger supermarket in Houston, marking its second location with restaurant hub operator Kitchen United.
At Kroger, currently, customers can choose from 15 branded eateries, including local and national restaurant brands such as Burns Original BBQ, The Rustic, Fuddruckers, Buca di Beppo, Dog Haus, Capriotti’s Sandwich Shop, MrBeast Burger, Snowfox, Bad-Ass Breakfast Burritos, Wing Zone, The Impossible Shop, Joe Leo, Bad Mutha Clucka, Plant B and Jailbird. This just might be the best part, shoppers also can mix orders from multiple restaurants and have their purchases grouped on one receipt. The location operates Sunday to Thursday from 10 a.m. to 9 p.m. and on Friday and Saturday from 10 a.m. to 10 p.m.
So, the Kitchen United Mix in the Kroger Houston store, situated in the city’s The Heights neighborhood, follows the early January opening of the companies’ first restaurant kitchen inside a Ralphs supermarket in Westwood, Calif. Kroger and Pasadena, Calif.-based Kitchen United announced their national partnership last August.
Kitchen United CEO Michael Montagano, stated, “Kitchen United MIX is proud to introduce our multi-restaurant ordering platform to more shoppers through our newest grocery installation with Kroger,” ... “We recently launched our first ‘store within a store’ at a Ralphs in Los Angeles, and it’s been incredibly popular. Kitchen United MIX is revolutionizing the way people order takeout, and we’re thrilled to provide this one-of-a-kind experience to Kroger shoppers in The Heights neighborhood of Houston. By partnering with Kroger, we now offer Houstonians a variety of delicious meals for delivery as well as for pick up as they shop.”
Dan De La Rosa, group vice president of fresh merchandising for Kroger, stated, “Our customers know they can count on Kroger as a destination for the freshest meal solutions,” … “The Kitchen United collaboration provides another simple, on-demand meal option within our stores. It is one more example of how Kroger is fulfilling our commitment to anything, anywhere, anytime.
Think about it, customer have been buying branded meals form the ‘Frozen Food Court’ for over 20 years, if done right this partnership could provide Kroger an incremental customer boost that is long overdue.
Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®. Since 1991 Foodservice Solutions® of Tacoma, WA has been the leader within the Grocerant niche Worldwide.