Every food retailer has heard of the old adage “Cash is King’. The fact of the matter is Roti understands that reducing the cost of customer acquisition drives top-line sales and bottom-line profits. If you could drive incremental regular customers visit frequency, entice new consumers into brand trial, garner long term customer migration to your brand for less than it cost you today, you would be doing everything right according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Let’s get back to ‘Cash is King’. So, with the debut of their all-new mobile App, Mediterranean hotspot Rōti is paying the masses to download and order. The new App will launch with not only better functionality, but better perks that will keep customers ordering over and over again. For every download, users will receive an automatic $10 credit into their account. After the first purchase, the rewards just keep coming. That’s right $10.00.
Rōti VP Marketing and Brand Nico Nieto, stated, “Our goal is to make Rōti as accessible as possible, and the new App is literally able to put our food at everyone’s fingertips while also rewarding our customers by paying them to download it”.
Rōti CEO Justin Seamonds,stated, “This App has been a long time coming and now gives our customers the ease of ordering while also getting rewarded on every purchase…allowing guests to enjoy our amazing food, whenever and wherever their hearts desire!”
The perks don’t stop at your first download. After a user’s initial download and $10 gift, the rewards include:
· $5 for every $50 spent
· $5 when you refer a friend
· Your friend will also receive free hummus and pita in addition to their own $10 reward
· Birthday Rewards
· Rewards on every single order (including catering)
· Early access to new food, product launches and other App exclusives
Now think about how this benefits the brand? Rōti customers are incentivized to order delivery directly through the App (rather than other third party delivery platforms) to not only earn points along the way but also reap the benefits of the Rōti App exclusive pricing. The customization that the Rōti app provides is also a key differentiation that will make the user experience that much better.
Downloading the new App is the gift that keeps on giving. Throughout the first few months of the App launch, Rōti will partner with various local organizations to give back to the communities they serve. They will also announce some incredible, once in a lifetime experiences that only the App users will be privy to! What is your Cost of Customer Acquisition?
Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”. Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Our Grocerant Guru® can help your company edify your brand with relevance. Call 253-759-7869 for more information.
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