Monday, February 7, 2022

Domino’s Marketing Team is Crushing It


Famous for service fresh food fast, the C-level team at Domino's Pizza has been crushing the competition with both technology and marketing for some time now according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

When it comes to grocerant niche Ready-2-Eat and Heat-N-Eat fresh full-flavored food that is portable Domino’s expanded non-pizza menu has become a staple in the food industry and a hallmark of grocerant niche success according to Johnson.

Domino’s consumer focused interactive participatory marketing programs continue to expand the halo of the brands consumer touchpoints.  Here is just another example how Domino’s believes every great delivery driver deserves a tip. Thousands of carryout customers serve as their own delivery drivers each day, and now, Domino's is tipping them. Carryout customers who order online can claim a $3 tip to use on their next online carryout order, thanks to the largest pizza company in the world.

Art D'Elia, Domino's executive president – chief marketing officer, stated, "It takes skill to get pizza from a Domino's store to your door," … "As a reward, Domino's is giving a $3 tip to online carryout customers who take the time and energy out of their day to act as their own delivery drivers. After all, we think they deserve it."

So, now carryout customers who order online now through May 22, 2022, are eligible to claim the $3 coupon code, which is redeemable for another online carryout order placed the following week (with a minimum purchase of $5 before tax and gratuity). Plus, customers can combine their carryout tip with their favorite carryout offer, making for a tasty deal. Can your brand keep up with that?

Do you understand the how great interactive participatory marketing can help you garner new customers and new employees?

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter

No comments:

Post a Comment