Thursday, March 7, 2024

7-Eleven Music Contest Drives New Electricity See Why


If you love music by now you know what a great line-up of events Live Nation has in 2024.  You might already have some tickets.  If not don’t worry 7-Eleven jut might be the one company that can get you tickets to one of your favorite Live Nation events according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Johnson stated 7Rewards members will help drive new electricity into 7-Eleven this year as they look for a chance to win $3,000 worth of tickets for Live Nation events.

Here are several reasons that new electricity could result from Live Nation and 7-Eleven customers focus promotion:

Synergy between target audiences: Both 7-Eleven and Live Nation cater to a similar demographic - young adults and busy individuals who are often on the go. This creates a natural synergy between the two brands, allowing them to reach a wider audience and leverage each other's customer base.

Convenience factor: 7-Eleven's extensive network of convenience stores could be leveraged to offer various benefits to concert-goers, such as:

·         Ticket sales and pick-up: 7-Eleven stores could act as additional points of sale for concert tickets, offering convenience to customers who might not want to purchase online or through traditional outlets.

·         Merchandise sales: Limited edition merchandise or co-branded products could be sold at 7-Eleven stores, creating additional revenue streams and excitement for fans.

·         Pre-concert essentials: 7-Eleven could offer pre-packaged snacks, drinks, and other essentials that concert-goers might need before or after the event.

Promotional opportunities: This partnership could create unique promotional opportunities for both companies. For example:

·         Live Nation could offer exclusive discounts or promotions at 7-Eleven stores to ticket holders.

·         7-Eleven could run sweepstakes or giveaways for concert tickets or merchandise.

Marketing and brand awareness: By working together, both companies could benefit from increased brand awareness and reach a wider audience through co-branded marketing campaigns.

So, how to get in on it:  now until April 30, 7Rewards and Speedy Rewards members who purchase participating products at 7-Eleven, Speedway and Stripes convenience stores will have the chance to win a year's worth of tickets to see their favorite performances, events and experiences live.

Marissa Jarratt, executive vice president, chief marketing and sustainability officer at 7-Eleven, stated, "Seventy-three percent of our target customers say they are a music lover or obsessed with music — making this sweepstakes a no-brainer for us,"… "We can't wait to reward these loyal customers with the chance to enjoy some of the hottest shows of the year."

Guests can also score seven extra entries by purchasing any flavor of Red Bull — including Energy Drink, Sugarfree and Amber editions — as well as any size or flavor of Ghost Energy or Trolli product.

The best part is that, approximately 150 winners will be awarded a $3,000 Live Nation e-gift card.

The contest is open only to registered 7-Eleven and Speedy loyalty program members. Interested customers can sign up either via the 7-Eleven or Speedway apps or by visiting the company websites.

More information about the contest, including the full rules and restrictions, is available here.

Are you looking for new customers? Do you want to keep your current customers while building new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.” 

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different. 

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter

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