Friday, March 15, 2024

Five Iron Golf’s Beverage Partnership is Branding Coup


Five Iron Golf, the nation’s leading indoor golf and entertainment space that is consumer focused, interactive, participatory and selling both food and beverage recently announced a partnership with Rehab Monster proving you don’t have to have 100 plus locations to garner marketing partnerships that drive new electricity.

Now according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® the following 5 attributes might well be relevant to FIVE IRON Golf ability to garner the partnership:

1.       Golf Simulators: This is the core offering, allowing guests to play golf on a virtual course in a climate-controlled environment.

2.       Social Atmosphere: The venues aim to provide a fun and inviting space for socializing with friends and family, often featuring comfortable seating areas, bars, and game areas.

3.       Food and Beverage Service: FIVE IRON Golf offers a menu of food and beverages, including items like appetizers, entrees, and drinks, catering to guests who want to enjoy a meal or drinks while playing or socializing.

4.       Event Space: Some locations might offer dedicated event spaces for hosting private parties, corporate outings, or other gatherings.

5.       Technology Integration: The use of technology is likely evident throughout the experience, from the golf simulators themselves to features like online reservations or interactive menus.

So, the new deal sees Rehab Monster become the official energy drink sponsor, adding to the energy and excitement of Five Iron’s expansive network of over 500 league teams nationwide — now the United States’ largest indoor golf league.

Monster Energy’s ‘Refresh, Recover and Revive’ beverage line will now be available across all Five Iron locations, allowing golfers to keep the party going, whether they are socializing with friends, refining their swings, or going hard at competitive league play.

Dan McHugh, CMO at Monster Energy, stated, “We are thrilled to unveil our plans for this exciting partnership with Five Iron Golf,” ... “This collaboration is not just about energy drinks and golf; it’s about enhancing the overall experience for every patron stepping into Five Iron locations.”

Five Iron Golf CEO and Co-Founder Jared Solomon, stated, “Teaming up with Rehab Monster captures the synergy between vibrant energy and distinctive golf experiences in our spaces,” he said. “The Rehab Monster motto of ‘refresh, recover, revive’ mirrors our commitment to delivering an exceptional encounter of playing and socializing around the sport.”

This is not all, stay tuned for special announcements and events featuring the dynamic partnership between Rehab Monster and Five Iron Golf. Both brands are committed to the idea that golf and social activities are for everyone, be it late after work, early in the morning, or anytime in between.

Are you looking for new customers? Do you want to keep your current customers while building new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.” 

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different. 

For more information about Monster Energy, visit and follow Monster Energy on TwitchYouTubeFacebookInstagram and Twitter.

In case you did not know, Five Iron Golf, a leader in indoor golf and entertainment, boasts a global presence with 24 locations spanning 13 states and 4 countries. Recognized for its cutting-edge simulators, premium amenities, top-tier instruction, and a lively community feel, Five Iron Golf provides a dynamic atmosphere for playing, practicing, and partying. By seamlessly integrating technology, social engagement, and competitive spirit, Five Iron Golf is reshaping the indoor golf experience, with something for everyone. Beyond golf, Five Iron serves as the ideal space for hosting private celebrations and corporate gatherings alike. Tee up good times at

For international corporate presentations, regional chain presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert, and public speaking will leave success clues for all. For more information visit, FoodserviceSolutions.US or call 1-253-759-7869

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