Monday, March 4, 2024

What’s Lay's and IHOP Now Offering Rooty Tooty Fresh 'N Fruity Chips


Food Marketers have great jobs and most have lots of fun while working.  Imagine being the new person on the marketing staff and tasked with driving brand awareness while driving top-line sales and bottom-line profits for the brand.  According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® blending pancakes and potato chips most likely is not the first ideation to come to mind.  But it works and will do the job of driving brand awareness and new electricity for two legacy brands.    

Ok, I guess by now you know that IHOP and Lay’s have team up to create something truly unique; Rooty Tooty Fresh 'N Fruity Chips. These delightful chips capture the essence of one of IHOP’s signature dishes, in a crisp, snackable form.

It’s time to check them out, they are available now at Walmart stores nationwide and for a limited time.

Here we go, think about this, Lay's x IHOP Rooty Tooty Fresh 'N Fruity features the flavor of IHOP pancakes, with sweet notes of strawberries and maple syrup, finished with a subtle flavor of bacon for a savory balance, served on a light-textured potato chip. The flavor was translated to Lay’s chips through a customized seasoning mix created by IHOP Chef Art Carl in tandem with Frito-Lay’s R&D and culinary teams at the Frito-Lay R&D headquarters.   

Remember the Frozen Food Court help drive top line sales and bottom line profits for many a legacy restaurant chain, and still does I might note. Think line extension as CPG has become an increasingly robust channel for restaurant brands looking for additional revenue streams and brand awareness opportunities.

Think about it, Lay’s has always been masters of snack innovation, so it a natural fit that elevates both brands. Now then, if your craving a little of IHOP’s breakfast magic, head to Walmart and grab a bag of Rooty Tooty Fresh 'N Fruity Chips.  If you want to drive some new electricity into your brand.  

Are you looking for new customers? Do you want to keep your current customers while building new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.” 

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different. 

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday than tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

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