Sunday, March 10, 2024

Kwik Trip’s Fried Chicken Contest will Drive Sales Here are Five Reasons Why


Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® congratulates Kwik Trip on it fist-of-its-kind chicken sweepstakes, as he believes it will garner incremental sales. Here are five reasons why:

1.        Kwik Trip’s Fried Chicken is a consumer favorite.

2.      Global Chicken Consumption is Massive: Around 60 billion chickens are raised for meat each year worldwide, with over half originating in Asia. This makes chicken the most consumed meat globally, surpassing even pork and beef.

3.      Nutritional Value: Chicken is a good source of lean protein, containing around 31 grams per cooked breast. It's also relatively low in fat compared to other meats, especially when skinless and trimmed. Additionally, chicken offers various essential vitamins and minerals, including B vitamins, iron, and selenium.

4.      Ethical Considerations: Concerns surround the welfare of chickens raised in factory farms, often subjected to cramped living conditions and controversial practices like debeaking. Consumers increasingly seek alternatives from ethically sourced farms or adopt plant-based diets.

5.       Culinary Versatility: Chicken is a versatile ingredient, adapting to diverse culinary styles worldwide. From classic fried chicken in the US to butter chicken in India, to Japanese chicken teriyaki, its adaptability contributes to its widespread popularity.

Now about the Fried Chicken for Life Sweepstakes, Kwik Trip will offer Kwik Rewards members the opportunity to win fried chicken for life. Paige Geary, Kwik Trip social media supervisor, stated, "The Fried Chicken for Life Sweepstakes will be a big activation for us on our social media accounts these next few weeks," ... "To help jumpstart sweepstakes excitement, we sent our 100-plus brand ambassadors a care package which includes chicken leg keychains, bumper stickers and personalized disposable bibs."

The sweepstakes will officially end on April 8, after which one randomly selected guest will receive one eight-piece fried chicken meal per week, for life. More information about the sweepstakes, along with a full list of rules and restrictions, is available here

Now about the Chicken; Kwik Trip offers hand-breaded dark and white meat fried chicken, as well as tenders, roasted whole chicken, crispy fried chicken sandwiches and boneless wings. Each time a registered member purchases any of those products, they will earn sweepstakes entry to win a lifetime supply of the convenience retailer's fried chicken.

"Throughout the years we've given boats, RVs and trucks away, but this will be the first sweepstakes of its kind for us and we're going to have a lot of fun with it," said David Jackson, Kwik Trip director of loyalty and digital marketing.

La Crosse-based Kwik Trip is a family-owned convenience store chain which operates more than 870 locations. Stores in Wisconsin, Minnesota and Michigan operate under the Kwik Trip banner, while stores in Iowa, Illinois and South Dakota operate under the Kwik Star banner. 

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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