Monday, March 11, 2024

Kids Like to Go Out to Eat ask Chuck E. Cheese


Don’t want to cook, don’t want to do dishes, well according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® your kids don’t want you hear you complain about cooking dinner either.

Chuck E. Cheese has a new program for that has a great chance to make the entire family happy according to Johnson.  It is a three-tiered program (subscription) that starts at $7.99 a month and offers families a weekly ration of gaming tokens and tickets, plus discounts on food.  What’s not to like?

So, Chuck E. Cheese is testing a membership program that gives users a fresh supply of gaming tokens and prize tickets every week, plus discounts on food and drinks. This three-tiered program starts at $7.99 a month and entitles every kid in a family to their own membership card. It's currently available at 13 locations in California. 

It’s 2024 and kids enjoy going out to eat:

1.       A change of scenery and routine: Eating out breaks up the monotony of the usual home dinner routine. It offers a new environment to explore, which can be especially exciting for younger children.

2.       Novelty and variety: Restaurants offer a wider variety of food options compared to what is typically available at home. This can be particularly appealing to kids who are curious about trying new things or who are picky eaters and might be more open to trying unfamiliar dishes at a restaurant.

3.       A treat and a celebration: Eating out is often seen as a special occasion or a treat, making it more exciting than the usual meals at home. This can be especially true if the restaurant visit is tied to a celebration, such as a birthday or a good report card.

4.       Social interaction and family time: Eating out can provide an opportunity for quality family time and conversation, free from distractions like television or chores. Additionally, some restaurants have play areas or other features that cater to children, which can provide entertainment and interaction with other kids.

5.       Sense of independence: For older children, eating out can offer a sense of independence, as they get to make their own choices from the menu and experience a bit more freedom in the restaurant setting.

Now back to the new membership program; perks in the $7.99 Bronze tier include 70 game play points and 200 e-tickets per week, plus 20% off food and games. The $11.99 Silver tier unlocks 115 points, 300 tickets and a 30% discount, while the $29.99 Gold tier gives 300 points, 1,000 tickets and 50% off food and games. All tiers include special "bonus rewards" throughout the year.

Most of the chain’s games cost 1 point to play. E-tickets can be won from games and exchanged for prizes. For families willing to visit Chuck E. Cheese every week for a year, the gold tier equates to a value of more than $6,000, according to the chain.

But they should be prepared to commit: Once members sign up, they are locked into the program for 12 months. After that they can continue on a month-to-month basis or cancel. 

Note: This program is separate from Chuck E. Cheese Rewards, a more traditional loyalty program that allows guests to earn points for every dollar they spend, and the Summer Fun Pass, which offers savings for eight weeks over the summer in exchange for a one-time fee.

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter

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