Wednesday, March 6, 2024

Reasons Why Grocerants Are Gaining Steam


It is at the intersection of cooking dinner/a meal at home, ordering takeout, or buying fresh prepared meals or meal components from a grocery store, restaurant, convenience store, dollar store etc. that the concept of the "grocerant," continues to thrive in the minds-eye of the consumer according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Once called home meal replacement the grocerant niche is being driven by the ever-growing demand for convenient and delicious meal solutions. A key element of this trend is the increasing popularity of Ready-2-Eat (RTE) and Heat-N-Eat (HNE) fresh prepared foods occurring within every sector of food retail today.

Time-Crunched Consumers Embrace Convenience

In today's fast-paced world, consumers often juggle busy schedules, leaving little time for elaborate meal preparation. Grocerant offerings cater perfectly to this need, providing a wide variety of fresh, high-quality meals that can be enjoyed with minimal effort. From single-serve salads and wraps to complete family dinners, the options are plentiful and cater to diverse palates and dietary preferences.

Beyond the Deli: A Culinary Evolution

Gone are the days when grocerant selections were limited to basic deli fare. Today's offerings are culinary diverse and often rival the quality and variety found in traditional restaurants and now restaurant meals are increasing sold as ‘takeout’.  Think flavorful curries, gourmet pizzas, and restaurant-style stir-fries, all conveniently available under one roof with your groceries at a convenience store or service deli at your grocer.

Multiple Factors Driving Growth

Several factors contribute to the continued growth of the grocerant market:

·         Increased disposable income: Consumers are willing to spend more on convenient meal solutions, especially when they perceive them as healthier and tastier than traditional fast-food options.

·         Evolving consumer preferences: Health-conscious consumers are drawn to grocerant options that use fresh ingredients and offer transparency in labeling and sourcing.

·         Technological advancements: Improved packaging and preservation techniques allow for longer shelf life and higher food quality, making grocerant offerings even more appealing.

The Future of Grocerants

The future of grocerants looks bright, with continued innovation and expansion expected. We can anticipate:

·         Greater emphasis on family meal customization: Consumers will have more control over their meals, with options to personalize ingredients and portion sizes.

·         Focus on healthy and sustainable options: Grocerants will likely cater to the growing demand for healthy and environmentally conscious food choices.

·         Enhanced in-store experience: Grocerant settings today integrate dining areas and offer restaurant-like service to further blur the lines between grocery shopping and dining. Increasingly consumers are finding drive-thru’s at C-stores, and meals and meal component order ahead and drive by and pick-up your order quickly at grocery stores.

As the grocerant market continues to evolve, one thing remains constant: its ability to provide busy consumers with convenient, delicious, and often healthy meal solutions that cater to today's fast-paced lifestyle.

Foodservice Solutions® team is here to help you drive top line sales and bottom-line profits. Are you looking a customer ahead? Visit for more information or contact: Remember success does leave clues and we just may the clue you need to propel your continued success.

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