Wednesday, March 20, 2024

Dickey’s Party Packs are Perfect for the NCAA Basketball Tournament


Regular readers of this blog know that Dickey’s marketing team is doing a very good job edifying brand value via grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Here are six reasons why restaurants should tie marketing promotions to the NCAA Basketball Tournament:

1.       Capitalize on High Engagement: March Madness is one of the most watched sporting events in the US, generating excitement and passionate fans. By aligning your restaurant with the tournament, you tap into this existing energy and enthusiasm.

2.       Drive Traffic During Traditionally Slow Periods: Depending on your location and typical clientele, March can be a slower time for restaurants. Tying promotions to the tournament can incentivize people to dine out during these weeks.

3.       Create a Fun and Engaging Atmosphere: Decorate your restaurant with team colors, offer game-day specials, or even host watch parties (with permission to broadcast the games). This festive environment can attract new customers and encourage existing ones to return.

4.       Boost Sales Through Themed Menus: Develop special appetizers, entrees, or desserts with names inspired by popular teams or the tournament itself. This playful approach can spark customer interest and encourage them to try something new.

5.       Increase Social Media Engagement: Run contests or giveaways on social media centered around the tournament. This can be a fun way to generate excitement, promote your restaurant, and gain new followers.

6.       Target Specific Demographics: The NCAA Tournament viewership skews younger. If your restaurant caters to this demographic, then leveraging the tournament can be a great way to reach them during their peak engagement period.

Now then, every March, college basketball fans across the country gather for the big tournament. This year, Dickey’s Barbecue Pit cues the madness by offering hoops lovers barbecue Party Packs as the perfect watch party meal.

Barbecue fans can be the MVP host during the tournament by offering play-making meal options for all sized groups, large or small. These barbecue packs are available for same-day delivery, pick-up, curbside and to-go. Pack options include:

§  Family Pack (starting at $61.00) – two choices of meats, three large sides and six slices of Texas toast. Feeds four to six.

§  XL Pack (starting at $84) – three choices of meats, four large sides, eight slices of Texas toast. Feeds six to eight.

§  BYB Wings & Ribs Party Pack (starting at $134.00) – A combination of 18 ribs and 24 wings, mac and cheese, coleslaw, rolls, and barbecue sauce with ranch dressing.

§  BYB Original Party Pack (starting at $140) – Enjoy two lbs. of pulled pork, 2 lbs. of chopped brisket, large coleslaw, large barbecue beans, large potato salad, rolls, relish and sauce. Feeds 10-12

“Our Dickey’s party pack options are perfect for basketball enthusiasts who are attending or hosting a tournament watch party this season,” says Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.  “There’s really nothing better than celebrating your team’s victory alongside Dickey’s slow-smoked, Legit. Texas. Barbecue.”

Guests can purchase any of these party pack options online, at any Dickey’s store, or on the Dickey’s app.

To learn more, follow Dickey’s Barbecue Pit on FacebookInstagram and Twitter. Download the Dickey’s Barbecue Pit app from the Apple App Store or Google Play.

For international corporate presentations, regional chain presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert, and public speaking will leave success clues for all. For more information visit, FoodserviceSolutions.US or call 1-253-759-7869

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