Friday, February 17, 2012

2012 the year Convenience Food redefine retail foodservice.

The confluence of evolving points of fresh prepared ready-2-eat and heat-N-eat food distribution, progressive retail fresh food positioning in Convenience stores, with continue brand protectionism within the QSR space are all culminating to make 2012 the year of the Convenience store.

While grocery stores deli’s are expanding fresh food offerings, and integrating ready-2-eat and heat-N-eat fresh food into marketing messaging at ever increasing rates, they continue to follow the lead of C-stores rather than pick up the mantel of industry leadership. Grocery stores have allowed retail drug stores the ilk of Walgreens and Rite-Aid move into the grocerant niche with fresh prepared ready-2-eat and heat-N-eat food.

Many in the QSR sector continue to blame the economy and competitive pricing for there woes. When in-fact, new product offerings in the QSR sector have simply been uninspiring and limiting in scope. Hell bent of sameness and brand traditionalism they seem to have forgotten that the consumer is dynamic not static. Convenience stores are expanding in both numbers of new units and growing top line sales while the restaurant sector overall continues to reduce the overall number of units and sales are without inflation are flat.

Outside eyes can deliver top line sales and bottom line profits. Foodservice Solutions® can complete a grocerant program assessment, brand, product placement or assist with new product positioning. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Johnson, or

No comments:

Post a Comment