The NPD Group / CREST® report found, “Dunkin’ Donuts serves the most hot traditional and iced coffee in America, selling more than one billion cups of hot and iced coffee every year.” Dunkin’ Donuts sites quality for it success. Dunkin uses 100% Arabica coffee beans, and the company’s coffee specifications are recognized by the industry as a superior grade of coffee. There are almost 7,000 Dunkin’ Donuts restaurants in the United States and the District of Columbia and more than 10,000 restaurants in 32 countries worldwide.
Combine the NPD’s Crest study with Brand Keys Customer Loyalty Engagement index which Keys identifies brands that are best able to engage consumers by meeting or exceeding their expectations, which creates loyal customers. Brand Keys’ Customer Loyalty Engagement Index recognizes the brands that receive the highest loyalty and engagement assessments and surpass competitors for “delighting” customers. In the coffee category, consumer preferences were based on consistently meeting customer expectations for taste, quality, service, and brand value. Where again this year Dunkin Donuts was number one again that’s 6 years in a row.
When your ready-2-drink coffee or reasy-2-eat looks to us here at Foodservice Solutions that Dunkin Donuts is the place to go. Dunkin is a company do lots of things right.
Outside eyes can deliver top line sales and bottom line profits. Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant.