At the
intersection of the consumers desire for new food innovation and aggressive
fresh prepared food positioning by grocery stores is a battle for the
consumer. That battle is about to move
up another notch. After years of
consumer research, supermarkets are now moving outside their comfort zone and
finding success with fresh prepared food creating consternation for restaurants.
Time starved consumers
are finding ready-2-eat fresh prepared meals and entrée’s that are as
aspirational as any on a restaurant menu.
Grocery stores fresh prepared food is priced for less and without a tip
can be found at: Whole Foods, Central Market, Metropolitan Market, Pueblo,
Publix Wegmans and Safeway. Each has a regionalized fresh food focus and they
are creating unique fresh prepared ready-2-eat and heat-N-eat food that is as
aspirational as any restaurant offering for less.
Let’s look around the
country and see what grocery stores are now offering. Starting with Prime Rib
dinner combo’s and Chicken Prosciutto Ravioli, Pit-Smoked
Baby Back Ribs, Crumb Topped Stuffed Salmon, Praline Sweet Potato Casserole, Watergate
Fruit Salad, Chicken with Peach & Chive Sauce, Bronzed Tilapia, Chicken
Masala & Rice in addition there are specialized sandwiches, wraps, burgers
and pizza all can be customized as well.
Chain
restaurants have traditionally leveraged buying power and brand messaging to
out-position creative independent restaurant operators. Grocery stores have both buying power and
brand managers that can match the strength of any chain restaurant. The retail fresh prepared food playing field
is in flux. The grocerant niche filled
with ready-2-eat and heat-N-eat fresh prepared food is the clear winner. Foodservice Solutions® has been in this space
since 1991, if you have a Chain Restaurant, Convenience Store, Grocery Store or
Drug Store looking for success Email:grocerant@q.com
Invite Foodservice Solutions® to complete a
grocerant program assessment, brand, product placement or positioning
assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global
leader in the Grocerant niche visit Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant or twitter.com/grocerant.
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