Are college students buying “better for you” food today and how? They are utilizing a confluence of new tools including mobile app’s, from wireless phone, On-line ordering from computers and PDA’s, IPad’s to name just a few. More over the younger the consumer the more likely they are to find any of these alternate forms of ordering preferable. This is also perceived as better for you from the consumer perspective.
Foodservice consumer responded to a research survey conducted by the International Food Information Council (IFIC) on Functional Foods. The survey found that “89% of Americans agree that certain foods can have benefits for long term health including reducing the risk of disease or other health concerns. Consumer identified the following:
1. Fruits and vegetables
2. Fish / seafood
3. Milk & Yogurt
4. Meat & poultry
5. Herbs & spices
What is most interesting to me is that the number one item on the list also appeared as the number one food preferred by college students in dorm meal plans for the past 20 years!
Now think about it, our customers are looking for a better for you food products when they go out to eat and at home. Grocerant ready-2-eat and heat-N-eat prepared food must be comprised of better for you food attributes and available in better for you formats for contemporize consumer relevance.
Prudent retailers will soon understand the power of the Grocerant niche! Ready-2-eat or heat-N-eat quality bundled meal options that are better for you, create demand in new and alternative channels of sales and distribution.
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy. Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant.