Wow QSR’s, 7 Eleven
just kicked up its competitive FRESHNESS. 7 Eleven’s is cultivating a Halo of Good Food and getting “Better For
You” fresh food focused. Apples, Oranges or Banana 2 for $ 1 Dollar. 7 Elevens new Point of Purchase (POP) screams
we are getting FRESH FOOD. What is
important is that many of the new 7 Eleven units are now opening without
gas. The focus across the retail
behemoth is on fresh and prepared fresh food. 7 Eleven understand fast fresh food is what
the consumer wants and they are out to win the fresh food space.
Fresh and Price are the
focal point of 7 Elevens new POP and incorporating grocerant niche mix and
match bundling of any 2 for $1. Wow,
look out QSR’s now 7 Eleven has freshness and price bundled too undercut legacy
QSR pricing while edifying the 7 Eleven brand, building value with a fresh food
and price combo.
While
Subway has be the leader of late in price and freshness positioning, 7 Eleven
is now taking a look at leadership and sees an opportunity as the price, value,
service equilibrium continues to evolve in the fresh food arena. Foodservice
Solutions 5P’s of food marketing:
Product, Packaging, Placement, Portability and Price continue to propel success in retail
foodservice.
Sure the consumer is
still buying items off the roller grill but 7 Eleven has reduced the size of
the roller grill in many new stores all the while repositioning and
highlighting more and more fresh food and fresh prepared meal components.
Foodservice Solutions®
specializes in outsourced business development. We can help you identify,
quantify and qualify additional food retail segment opportunities or a brand
leveraging integration strategy. Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche visit
Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or
twitter.com/grocerant.
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