Foodservice Solutions® clients and regular readers of this blog understand the on-going success found within the grocerant niche. Leading the charge in the pizza category has been and continues to be Papa Murphy’s. First over-looked by competitors, then dismissed as a fad Papa Murphy’s success continues. Competitors now are all watching with eye’s wide open while trying to figure out who to copy next. They may just continue following the lead of Papa Murphy’s.
Papa Murphy’s utilizes Foodservice Solutions 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price better than any other player in the pizza niche. Focused the time starved family, leveraging portability, packaging, and product ease of use with price all creating food retail leverage.
Consumers rate Papa Murphy’s Take-N-Bake Pizza the best pizza according Zagat. There is no need for a pole or survey, simply look at the numbers, system wide sales over $ 700 million in 2011, that up 10% from 2010. When you have 1,300 units open and are still able to drive double digit sales, that is grocerant success. You can find love at Papa Murphy’s today with the Heart Pizza so enjoy.
Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant.