Foodservice Solutions® clients and regular
readers of this blog understand the on-going success found within the grocerant
niche. Leading the charge in the pizza category has been and continues to be
Papa Murphy’s. First over-looked by
competitors, then dismissed as a fad Papa Murphy’s success continues. Competitors now are all watching with eye’s
wide open while trying to figure out who to copy next. They may just continue
following the lead of Papa Murphy’s.
Papa Murphy’s utilizes Foodservice Solutions 5 P’s of food marketing: Product, Packaging, Placement,
Portability and Price better than any other player in the pizza niche. Focused the time starved family, leveraging
portability, packaging, and product ease of use with price all creating food
retail leverage.
Consumers rate Papa Murphy’s Take-N-Bake Pizza
the best pizza according Zagat. There is
no need for a pole or survey, simply look at the numbers, system wide sales
over $ 700 million in 2011, that up 10% from 2010. When you have 1,300 units open and are still
able to drive double digit sales, that is grocerant success. You can find love at Papa Murphy’s today with
the Heart Pizza so enjoy.
Invite Foodservice Solutions® to complete a
grocerant program assessment, brand, product placement or positioning
assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global
leader in the Grocerant niche visit Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant or twitter.com/grocerant.
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