The grocerant niche is filled with ready-2-eat and heat-N-eat fresh prepared food that is better for you. The obvious leader is McDonald's. McDonald’s is the world's leading global foodservice retailer with more than 33,000 locations serving approximately 64 million customers in 119 countries each day. Has anyone not taken their children to McDonalds?
Here is the good news by the first of April 2012, fruit will automatically be included in every Happy Meal served in U.S. and Latin America restaurants. Today More than 95 percent of McDonald's restaurants around the world offer Happy Meals with sides of fruit, vegetables, or low-fat dairy as an option.
McDonald’s has 20+ sandwiches with less than 500 calories including, Hamburger, Cheese Burger, Premium Chicken Club, Premium Chicken Classic, Big N’ Tasty, Southern Style Crispy Chicken Sandwich. Dozens of salads under 500 calories, no one can blame McDonalds for not focusing on better for you food.
Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant.