The price, value, service equilibrium
is resetting in Grocery stores, restaurants and Convenience stores. Each is reconfiguring ready-2-eat Grocerant niche
fresh prepared food product lineup. Each
sector is looking for new products, packaging and consumer price points that
will drive traffic. All have noticed a
discontinuity in consumer food shopping behavior and all are fighting for share
of stomach. Contributing to
this displacement is a focus by restaurant chain leaders on short term market
metrics and away from the consumer.
The consumer then turned to the grocery
store Deli and hot food section filled ready-2-eat and heat-N-eat fresh prepared
food. The problem is the grocery stores
were not ready for it the influx of new consumers.
Customer service in the prepared food
section of the grocery stores was subpar at best. In many cases a sales increase created larger
problems with customers service. Many
Grocers have simply dropped the ball on
customer service. Food quality is
slipping and they do not understand customer service in the fresh prepared
ready2-eat heat-N-eat grocerant niche!
The consumers will not stay long if service is not improved
rapidly.
The battle for the
consumer dollar continues. I would like
to suggest and recommend Robert Fitzgerald’s book: Smile or You’re Fried Seven
Lessons for Managers of Service.
Seven lessons that can and should be utilized daily by managers in any
sector.
Invite Foodservice Solutions® to complete a
grocerant program assessment, brand, product placement or positioning
assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global
leader in the Grocerant niche visit Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant or twitter.com/grocerant.
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