At the intersection of successful retail foodservice is the
grocerant niche filled with ready-2-eat and heat-N-eat fresh and prepared
food. Walgreens is now selling fresh
in-store prepared food in many urban markets, grocery stores delis are bundling
meals and meal components like every QSR in the world. McDonalds upgraded coffee program is leading
too McCafe and Panera is testing Drive-Thrus. The grocerant niche is
booming!
Retail
foodservice will never be the same.
Company after company is adopting Foodservice Solutions 5P’s of food
marketing: Product, Packaging, Placement,
Portability and Price. The
price, value, service equilibrium is resetting in Grocery stores, Restaurants
and Convenience stores. Each is
reconfiguring their own ready-2-eat Grocerant niche fresh prepared food product
lineup. Each sector is looking for new
products, packaging and consumer price points that will drive traffic. All have noticed a discontinuity in consumer
food shopping behavior and all are fighting for share of stomach.
The convergence of food retailing into
the grocerant niche is less about the economy and more about how, when, where,
and why consumer eat in 2012. Time
constrained, value focused and brand energized consumers expect equilibrium in
service, quality availability. Brand protectionism is a relic of the 80”s and
90”s food template. Cultivating food consumer
relevance can be found in brand evolution is your brand evolving? Do you understand the Grocerant Niche? Is cultivating success your goal or simply a
motto?
Outside eyes can deliver top line sales and bottom line profits. Invite
Foodservice Solutions® to complete a grocerant program assessment, brand,
product placement or for positioning assistance. Since 1991 Foodservice
Solutions® of Tacoma, WA has been the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or
twitter.com/grocerant.
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