QSR stands for Quick Service
Restaurants as most everyone knows.
There is a commonality between Quick Service Restaurants and Convenience
stores and that commonality is speed of service. Today that speed is only the foundation of
commonality. Each sector focus on Ready-2-Eat or Heat-N-Eat fresh prepared food
too drive sales.
Just in case you are not a regular reader
of this blog, over the past five years the C-store sector has outperformed the
restaurant sector in year over year same store sales growth, new customer
counts, and fresh prepared food sales. Casey
General Store is just one example
of success and you must note that Casey’s General Stores has 1,780+ stores it’s
not a small chain. How may restaurant
chains can boast a 21% growth rate over the past two years alone?
The c-store sector is beaming with
success stories. Tedeschi Food Shops Inc. has added fresh fruit to its
convenience stores. Foodservice Solutions® Grocerant Guru™ said “Fresh Fruit is
Fast Food” and it’s clear that fresh fruit will not impede speed of service but
rather create a halo around product offerings that fast food can be “better for
you”.
McDonald's Corp. on the other hand is
going back to basics testing “speedy lunch” at some of its south Florida units. At “participating restaurants in the region
McDonalds will provide customers with timers when they pay for their drive-thru
orders. The timers are to be returned to McDonald's crew members when their food arrives.
If customers don't receive their meal within 60 seconds after paying, they will
receive a complimentary lunch item on a future visit.”
Consider this; fast service with fresh
fruit as a mix and match meal component, Oh that’s exactly what Tedeschi is
doing. Success does leave clues and five
years of the C-store sector has out preformed the restaurant sector. I believe that restaurants need more than just
fast service. Fresh Fruit is Fast Food.
Outside eyes can deliver top sales and bottom line
profits. Invite www.FoodserviceSolutions.us to provide brand and product positioning
assistance or a grocerant program assessment. Have you completed a Grocerant
Scorecard? Contact: 253-759-7869 or Steve@FoodserviceSolutions.us
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