Don’t mess with success. In a new study by from mobile financial services company Level Money examined how Millennial consumers spend their money on "guilty pleasures" industry leaders continued to shine. The study analyzed spending activity of Americans aged 18 to 35 during the first half of 2014. It specifically examined how the group spent their money on coffee, and fast food. Clearly Ready-2-Eat Hand Held Food for immediate consumption continues to lead the day.
The Level Money Study found “While Starbucks and McDonald's still lead as top brands for coffee and fast food purchases, respectively, Millennials are branching out, the report said: McDonald's lead among Millennials is 2-to-1, compared to a 3-to-1 lead among the general population.”
The following are the top fast food restaurants with Millennials nationwide (and percentage of users for each):
- McDonald's, with 11.7 percent of total fast food purchases
- Chipotle, with 6.4 percent
- Subway, with 6.2 percent
- Taco Bell, with 4.6 percent
- Chick-Fil-A, with 4.2 percent
The top coffee shop brands with Millennials nationwide (and percentage of users for each) are:
- Starbucks, with 45.5 percent of total coffee shop purchases
- Dunkin' Donuts, with 12.9 percent
- Peet's Coffee, with 1.2 percent
- The Coffee Bean & Tea Leaf, with 0.9 percent
- Tim Horton's, with 0.9 percent
All indications are that quality brand leaders are here to stay. More important is Ready-2-Eat and Heat-N-Eat fresh prepared food continues to lead every category. Success does leave clues and Millennials are now establishing new levels of value and priority for Ready-2-Eat and Heat-N-Eat fresh food.
www.FoodserviceSolutions.us specializes in global outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy. Contact: Steve@FoodserviceSolutions.us for a Grocerant Scorecard, Program Assessment or Vertically Integrated Marketing Program leveraging the 5 P’s of Food Marketing