Don’t mess with success. In a new
study by from mobile
financial services company Level Money examined how Millennial consumers spend
their money on "guilty pleasures" industry leaders continued to
shine. The study analyzed spending activity of Americans aged 18 to 35 during
the first half of 2014. It specifically examined how the group spent their
money on coffee, and fast food. Clearly Ready-2-Eat Hand Held Food for
immediate consumption continues to lead the day.
The Level Money Study found “While
Starbucks and McDonald's still lead as top brands for coffee and fast food
purchases, respectively, Millennials are branching out, the report said:
McDonald's lead among Millennials is 2-to-1, compared to a 3-to-1 lead among
the general population.”
The following are the top fast
food restaurants with Millennials nationwide (and percentage of users for
each):
- McDonald's, with 11.7
percent of total fast food purchases
- Chipotle, with 6.4
percent
- Subway, with 6.2 percent
- Taco Bell, with 4.6
percent
- Chick-Fil-A, with 4.2
percent
The top coffee shop brands
with Millennials nationwide (and percentage of users for each) are:
- Starbucks, with 45.5
percent of total coffee shop purchases
- Dunkin' Donuts, with 12.9
percent
- Peet's Coffee, with 1.2
percent
- The Coffee Bean & Tea
Leaf, with 0.9 percent
- Tim Horton's, with 0.9
percent
All indications are that quality brand leaders are here to
stay. More important is Ready-2-Eat and
Heat-N-Eat fresh prepared food continues to lead every category. Success does
leave clues and Millennials are now establishing new levels of value and
priority for Ready-2-Eat and Heat-N-Eat fresh food.
www.FoodserviceSolutions.us specializes in global outsourced business
development. We can help you identify, quantify and qualify additional food
retail segment opportunities or a brand leveraging integration strategy. Contact: Steve@FoodserviceSolutions.us for a
Grocerant Scorecard, Program Assessment or Vertically Integrated Marketing
Program leveraging the 5
P’s of Food Marketing
No comments:
Post a Comment