Today consumers are now
Omni-Channel consumers. The
success of ready-2-eat and heat-N-eat fresh prepared food has
been documented, talked about and written about for one reason of late. It is
driving top line sales and bottom line profits within existing points of
distribution and more importantly at non-traditional points of fresh food
distribution garnering share from legacy food retailers.
Is your food company prepared to succeed in 2013, 2014 …
2020? Here are some of the advantages to entering or expanding your business
within the grocerant niche:
Brand Exposure
Many large food retailers, big companies, have a narrow
focus. That has worked for 50 years. They have honed their brand and supply
chain. They have set and defined boundaries, and it is difficult to get outside
of them. Time and technology have redefined the consumer playing field. Your
brand must become dynamic again or risk losing consumer relevance. There is a
huge opportunity for share of market if
you elect to evolve you brand with migrating fresh food consumers in take-out
and take-way options.
People Reward Potential
Large food retailers typically pay more at the C-level,
and are seen as stable employment currencies (not-taking risk). However the
grocerant niche when vertically integrated into an existing brand creates a new
level of excitement within the entire company. When sales grow, the opportunity
for advancement expands, building team momentum, excitement explodes like a
wildfire. Customers can feel the proactive positive buzz from employees. Doing
nothing Boring Doing Something Soaring.
Proactive Change is Exposure to Success
Change is incredibly dynamic, consumer focused changed is
contagious. Change evolves and will go through a bell curve, and you see the
whole thing step by step when you vertically integrate change into brand and
consumer values. If not integrated you do not really get to escape the velocity
of the event, but change is exciting nonetheless and customers will still
follow.
Consumer Relevance
Are you going to tangibly impact your company or maintain
the status quo? Today like never before companies have the ability to evolving
a brand at a speed not seen since your company was a start-up. What impact are
you going to have on your company? There is a difference between the work you
do and the impact you have. Fresh Food retailing is evolving at break neck
speed, evidenced by the Dollar
Store formats selling more foods and Walgreens
selling fresh foods and doing it well as you can see from this
video of a Walgreens in San Francisco. Is
your brand evolving fast?
Spin Out, Spin Off or Springboard to more
Profitability
If you do nothing but wait, watch or blame the economy
you are very likely to simply spin out of control. Redefining your brand with
consumer relevance will position you too either create a positive spin off or
springboard to the next level. Legacy organizations need to be mindful that
springboards do great things for your organization, your team and your
shareholders.
Success Does Leave Clues and Foodservice
Solutions® is clue # 1
LTO's (Limited Time Offers) can drive top line sales and
bottom line profits while taking you in a new direction. Are your LTO's leading
your brand, testing your brand or simply copy-cat marketing tactics absent
strategy?
Fresh prepared Ready-2-Eat and Heat-N-Eat food in non-traditional outlets
poses an ever increasing threat to restaurant growth. Want to know how to best
address these new competitive threats?
Contact Steve@FoodserviceSolutions.us
or visit: www.FoodserviceSolutions.us
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