Tuesday, August 5, 2014

Jollibee’s Global Growth Success


Jollibee is the dominant Quick Service Restaurant chain in the Philippines.  Jollibee has more outlets in the Philippines than all the other multinational QSR brands combined. Today with over 750 stores in the Philippines they are expanding around the world with stores in USA, Vietnam, Hong Kong, Saudi Arabia, Qatar and Brunei, firmly establishing itself as a growing international QSR player. That however is not enough for Jollibee.

In 2011 Jollibee tested online ordering and food delivery. Jollibee is a fast food restaurant in the Philippines that was already an institution.  With online ordering in just 30 minutes you can have your Jollibee food delivered to the comfort of your home by ordering online or a phone call away.
Now no other restaurant chain can reach more people faster in the Philippines than Jollibee.  Since 2011 they have expanded online order success by leveraging what the Grocerant Guru at Foodservice Solutions® calls the Essential Tool Box Tools: Build, Measure, Learn, Repeat.  Here is a link to the delivery site: http://jollibeedelivery.com/
The entire menu of favorites is available including the all-time favorite Chickenjoy – “Jollibee's perfectly seasoned fried chicken that's crispy on the outside and tender and juicy on the inside; the Spaghetti- that is uniquely Jollibee; the Yum Burgers- made with 100% pure beef patty served with our own special burger dressing.”
With 29 locations across the United States: mostly in the State of California and some stores in Nevada, Texas, Washington, New York, New Jersey, Virginia, and Hawaii Jollibee has yet to begin delivery here.  However they continue to open stores in the US.  Jollibee’s continued improvement and focus on Build, Measure, Learn, and Repeat positions it well for long term success and global customer relevance.


www.FoodserviceSolutions.us  specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.  Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche since 1991

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