Saturday, August 23, 2014

Driving Private Label Fresh Food Sales

Manufacturing private label fresh food for non-traditional retailers is taking off.  Ready-2-eat and Heat-N-Eat fresh prepared food aka grocerant niche retail food offerings are driving top line growth in every sector of retail food service.

Increasing top line revenue, customer continuity, bottom line profits in the food industry should be an ongoing focus of all retailers. Customer continuity requires maintaining a level of excitement in your menu or food product offerings.  You must drive contemporized relevance for your customer in order to maintain or increase frequency levels and Ready-2-Eat Grocerant niche food does just that. Today non-traditional fresh food retailers are looking for fresh food manufacturing partners according to Foodservice Solutions® Grocerant Guru™.

Private Label brand managers are creating and identifying distinctive differentiated food consumable’s as an entity with identity by day part to edify each client’s brand. Today they understand the unique balance between palate, price, pleasure and the consumer’s drive for qualitative distinctive differentiated new food consumables. They can help you drive sales.

The food value proposition equilibrium for the consumer today balances; better for you, flavor, and traditional products all blended into something new with a twist.  In industry speak, differentiated does not mean different to the consumer it means familiar. 

Private label brand managers have been contributing by expanding quality offerings while displacing national brands.  Are you edifying your menu or product offerings?  Is your company positioned for yesterday’s customers or tomorrows? Foodservice Solutions® team can help your brand.

Outside eyes can bring new light and assist in your pace of growth, redevelopment and deployment of your new menu’s with appropriate COG’s. Foodservice Solutions® is very good at assisting companies reach their goals. Contact: 253-759-7869 or visit:

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