Fine
Food Fast is quality Ready-2-Eat and Heat-N-Eat fresh prepared food found
in Grocery stores Deli’s, C-stores, Liquor stores and retail drug stores all
offering mix and match meal component offerings. Restaurant quality food or
better can be found at Eatzi’s,
Wegmans, Whole Foods, Walgreens.
Yes, I know each of the companies we just listed are
‘Up-scale’ niche players. However Kroger, Safeway each offer
Mix and Match Ready-2-Eat and Heat-N-Eat fresh food meal bundling. At Safeway consumers can get a Whole
Rotisserie Chicken and two one pound side orders for less than $10.00. That is cooked Ready-2-Eat and no clean
up. Restaurants chains the ilk of Boston Market are taking notice.
The undercurrents of the farm-to-table movement have gone
main stream and freshness is seen as ‘better for you’ and customers perceive
produce and prepared food from grocery stores restaurant quality or better
according to Foodservice Solution®
Grocerant Guru™.
Two companies sold a million meals last quarter that are threating
both the restaurant sector and grocery sector are Hello Fresh, and Plated
each is selling fine food fast. At one
time the healthy food movement was dominated by restaurants selling fresh and
health food stores. Today, retailers the
ilk of Hello Fresh and Plated are being discovered by a new generation of
consumers Millennials and they are driving change.
Is your company selling food the same
way it did 30 years ago? Is your brand looking more like yesterday than
tomorrow? Fresh prepared food no longer is a point of differentiation is
required even demanded by consumers. Is
your brand evolving with consumers or practicing brand protectionism of the
1980’s and 1990’s?
Outside eyes can deliver top sales and bottom line
profits. Invite www.FoodserviceSolutions.us to provide brand and product positioning assistance
or a grocerant program assessment. Have you completed a Grocerant Scorecard?
Contact: 253-759-7869 or Steve@FoodserviceSolutions.us
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