At the intersection of the consumer, fresh prepared
Ready-2-Eat and Heat-N-Eat food, and technology is one company that might have
a consumer facing solution for Grocery Store Deli’s, Convenience Stores, and
Restaurants.
That company is Deliveroo, who is currently testing and rolling out its
service with restaurants in the United Kingdom.
In a recent interview Will Shu, founder of Deliveroo said “When people
think delivery, they just think of a guy on a scooter, but what we do is
extremely reliant on technology. There are no phone calls or text messages involved. ..
We install an iPad and a printer in each
restaurant, and when the customer places an order on a mobile phone, it shows
up on the iPad for the restaurant to accept.
Then, when they think the food is almost ready, they press a button that
sends a message to our back-end systems to allocate drivers automatically,
which is relayed through our drivers iPhone app.”
Foodservice Solutions® Grocerant Guru™ said “The
advantages for the Deli, C-store or restaurant are obvious. They do not have to do the delivery. They can
focus on what they do best make, package, and sell great food.” All the while
Deliveroo tracks every single item in the order lifecycle and then time-stamps
and GPS-stamps each item.
No matter the company, location the big takeaway
for food retailers in todays challenged environment where consumer spending is
crimped: It’s not just about winning with price. It’s about winning with
products that matter and deliver a consumer benefit. Ready-2-Eat and Heat-N-Eat
fresh prepared food continues to provide the solutions consumers are looking
for while driving top line sales and bottom line profits in ever sector of
retail foodservice today.
Visit: www.FoodserviceSolutions.us
if you are interested in learning how the 5P’s of Food Marketing can
edify your retail food brand while creating a platform for consumer convenient
meal participation, differentiation and
individualization contact us via Email: Steve@FoodserviceSolutions.us
or call: 1-253-759-7869
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