You don’t have to ask a Texan if they do things is a big
way, you might have to wait a minute or even two and they will tell you. However you can do what I did and visit any
or all of the Central Market’s in Texas
and you can see for yourself that HEB’s Central Market does Ready-2-Eat and
Heat-N-Eat fresh prepared food as well as if not better than any retailer in
America.
Central Markets well researched, customer focused, fresh
prepared food offerings that are tailored by region, and locations are on-target,
on trend, and tantalizing consumers.
Central Markets Grocerant
niche Ready-2-Eat and Heat-N-Eat fresh prepared food tagline is “Heat
it UP, Eat Up, No Clean UP is but the first example that they
understand today’s consumer.
Regular readers of this blog know that Mix and Match
bundling is one of the hallmarks of the Grocerant Niche. Central Markets ‘Dinner
for Two’ helps consumers with complete meal bundled offerings. Each meal is chef-prepared, restaurant
quality with entrée’s that are tantalizing.
Here are three examples: Tagine-style Chicken with Olives & Lemon,
Vegetable Enchiladas with Tomatillo and Avocado Sauce, Baked Ziti with Italian
Sausage and Peppers.
Not just dinner, Central Market offers fresh prepared
Grocerant niche food all day long from morning meals including fresh baked
pastries, muffins, scones and Danish to Hors d’ Oeuvres including Prosciutto-Wrapped Asparagus, Beef
Satay with Peanut Sauce, or Stuffed Artichoke Hearts.
Everything by the way can be delivered via an in-house catering service
to your home or office.
That’s not all however if you are hungry and don’t want to
simply select a fresh prepared item from the chef’s case and take it home then
you can eat in the in-store
café.
In store restaurants add to the depth and validity of
restaurant quality chef prepared meals while reinforcing (Eat Up, No Clean Up). Integrating Foodservice Solutions® 5 P’s of food
marketing is just one way companies the ilk of Central Market continue to find
success.
Interested
in learning how the 5P’s of Food Marketing can edify your retail food brand
while creating a platform for consumer convenient meal participation, differentiation
and individualization Visit www.FoodserviceSolutions.us or Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant or twitter.com/grocerant
No comments:
Post a Comment