NPD Group reported that this week that U.S.
restaurant industry should see another year of stalling customer growth this
year after seeing flat traffic in the year ended in June. Visits to
full-service casual dining restaurants fell 3 percent, while trips to midscale
restaurants fell 4 percent, while chains such as McDonald’s
and Burger
King, were flat in the year ended in June.
Success does leave clues and 7 years of down or
flat customer counts within the restaurant sector might be a clue that doing what you have always done, and doing
it the same way simply is not a formula for success in 2014 or going
forward according to Foodservice Solutions® Grocerant Guru™.
Endless store remodels contributing 2.65% top
line growth on average leveraged off the backs of franchisee or investors is
simply a formula of prolonged mediocrity. If chain restaurants wants to thrive
in the coming years they need to adapt to new demands of consumers while paying
particular attention to Millennials.
Millennials are attracted to food perceived to
be of higher quality, they want transparency in food labeling, while
increasingly demanding fresh Ready-2-Eat and Heat-N-Eat meal components that
can be bundled into a single or family meal.
According to NPD Group, the number of
restaurants in the country grew by just 0.8 percent in the year ended in March
leading Foodservice Solutions® Grocerant Guru™ to speculate in an article for
LinkedIn just where the “smart money” is being invested in the food space
and he suggest it’s not restaurants, but food technology.
Today retail foodservice is less about coupons,
steep discounts, décor upgrades and more about food authenticity. Legacy brands with copy-cat menus, messaging,
and missteps will fail to invigorate consumers, and will be left with a
deteriorating brand. Are your customer’s
counts flat or in decline? Is your brand
experiencing customer migration? It
might be time for Out Side Eyes for top line growth and bottom line profits.
Outside eyes can deliver top sales and bottom line
profits. Invite www.FoodserviceSolutions.us to provide brand and product positioning
assistance or a grocerant program assessment. Have you completed a Grocerant
Scorecard? Contact: 253-759-7869 or Steve@FoodserviceSolutions.us
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