At the intersection of successful fresh
food sales today you find the consumers, and the 5 P’s of Food Marketing. While customer migration continues
to disrupt legacy chain grocery stores and legacy chain restaurants eroding
customer counts and profit margins. There
are plenty of success clues to help turn things around.
Steven Johnson, Grocerant Guru at
Tacoma, Washington based Foodservice Solutions® has been gathering retail food success
clues since 1991. Within the clues he discovered some universal
commonalities from those commonalities he developed The 5’P’s of Food Marketing
they are:
Non-traditional fresh food retailers
including chain drug stores, chain
liquor stores, and a plethora of
On-line only retailers have been highlighted on this blog of late. All have integrated the 5 P’s of Food
Marketing and those universal commonalities to garner new customers looking for
‘better for you’ fresh prepared food.
If you are interested in learning how
the 5P’s of Food Marketing can edify your retail food brand while creating a
platform for consumer convenient meal participation, differentiation
and individualization contact us via this blog or Email us at:Steve@FoodserviceSolutions.us
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