With the kettle of fish that was Red
Lobster gone Darden’s leadership quagmire continues as it searches for a new
CEO. Clearly what Darden needs is
someone who can muster a strategy that matches the challenges. They need
someone who has a successful track record with a billion dollar indulgent
brand.
There are few industry leaders that fit
that bill. Even fewer that have done it
successfully while having their hand on the pulse of the consumer as well as
Cinnabon’s C.E.O. Kat Cole. Here are our five reasons Kat Cole should be the
next C.E.O. of Darden Restaurants:
1. Kat Cole is a Food Merchant not just restaurateur.
2. Kat Cole has experienced with a global indulgence brand.
3. Kat Cole would provide OUTSIDE EYE’S
4. Kat Cole adds contemporized relevance a C.E.O. leadership style
of 2015 not 1990’s.
5. Women make 53.2% of dinning choice decisions. Clearly she
would have a better vantage point.
A smooth transition is important for a
ship in the middle of rough seas. It is
true Darden created the situation they find themselves in and it is time for
some outside eyes. Kat Cole is
respected, competent, capable, and qualified.
It’s time to stifle financial
engineering for a bit and garner the expertise of a brand savvy food
merchant. The restaurant sector is in
the middle of our Omni-channel food retail world. Running a restaurant chain the way it was run
in 1975, 1985, or 1995 may have worked then.
Clearly it’s not working today.
Darden appears to have been trapped doing what they have always done and doing
the same way. Ignoring the convergence of food focused branding,
technology, marketing and an elevated top-of-mind position with consumers
Darden is simply put out-of-step with customers and investors.
www.FoodserviceSolutions.us Outside
Eyes for Inside Results Foodservice Solutions® specializes in outsourced
business development. We can help you identify, quantify and qualify additional
food retail segment opportunities or a brand leveraging integration strategy.
Visit: www.FoodserviceSolutions.us ,
253-759-7869Linkedin.com/in/grocerant
or twitter.com/grocerant
No comments:
Post a Comment