Shopping
at IKEA it’s not all about the furniture or the FREE organic baby food with any purchase that drives success. It just may be about the restaurant sales it’s the quality fresh prepared Ready-2-Eat and Heat-N-Eat
food. Surpassing $ 2 Billion in annual sales of fresh prepared food IKEA is a
Restaurant / Grocerant success story.
IKEA and other
non-Traditional fresh food retailers have been exploring, entering, or
exploiting the Ready-2-Eat and Heat-N-Eat fresh prepared food space aka the
Grocerant Niche, at an increasing pace, and with outstanding
success. Walgreens and Pinkies Liquor stores are both selling fresh
prepared food, Brooks Brothers is entering and both Costco and Ikea sell over $
2 Billion dollars a year in Ready-2-Eat fresh prepared food
alone. Is your chain selling $ 2 Billion a year?
Ikea a Swedish
company best known for its inexpensive furniture and household products has
very large Blue and Yellow stores around the world. What many of you may not
know is that they also sell fresh prepared food. In an article in the Wall Street Journal
Ikea’s Johannes Ledel
explains how the fresh food unit brings in nearly $2 billion in annual
revenue.
Two Billion in annual
sales places Ikea in the top tier of food retailer’s period. Non-traditional
food retailers in this case a furniture store sells much more food than most of
the chains reported on in restaurant industry magazines. These
retailers are often not considered competitors. Selling food and
winning is about garnering share of stomach. Ikea garners $2 billion
year and has become a destination for food.
Regular readers of
this blog know Foodservice Solutions® Grocerant
Guru™ Steven Johnson
regularly writes about and includes Ikea slides at industry conferences and
client presentations. IKEA’s Food division rivals Panera Bread and
Arby's, with nearly $2 billion in annual revenue. Ikea “estimates about 700
million people this year will eat in one of the cafeterias that are located in
300+ IKEA stores world-wide. What are
your sales per store? Ikea is a food destination.
www.FoodserviceSolutions.us Outside
Eyes for Inside Results Foodservice Solutions® specializes in outsourced
business development. We can help you identify, quantify and qualify additional
food retail segment opportunities or a brand leveraging integration strategy.
Visit: www.FoodserviceSolutions.us ,
253-759-7869Linkedin.com/in/grocerant
or twitter.com/grocerant
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