Thursday, January 12, 2017

‘Better-for-You’ Fast Food Fuels Growth at Eat Fit Go

The popularity of ‘better for you’ fresh prepared food is nothing new to regular readers of this blog. There is one fast food company that is about to breakout in 2017, and that company is Eat Fit Go.  The undercurrents of consumer migration to ‘better-for-you’ fresh fast food is about to revolutionize the way people eat on the go according to Foodservice Solutions® Grocerant Guru® Steven Johnson.

Eat Fit Go, opened its first store just last February, has now expanded to other states and is on track to open 80 more restaurants in 2017. Sam Vakhidov is the 30-year-old co-founder, co-owner and CEO of the ‘better-for-you’ fast food chain, where healthy, fast food is the whole concept.

Vakhidov  stated “Not having a sit-down restaurant helps us pass down the savings to our customers. The idea is to make healthy food available and accessible to anybody in the country,”  The team at Foodservice Solutions® believes that Eat Fit Go, will continue to garner new customer adoption as Gen Z’s, and Millennials continue to seek food discovery, fresh fast food, and healthy food options.

Meals at Eat Fit Go range from $4 to $11, and customers can either eat them immediately, or keep them in the fridge up to seven days. Steven Johnson Foodservice Solutions® Grocerant Guru® commends Eat Fit Go for filling the void that other fast food retailers have not.  That void is targeting both grocerant niche Ready-2-Eat and Heat-N-Eat meal simultaneously.

Eat Fit Go understands that 50% of Americans over the age of 18 are single and the ability to obtain ‘better-for-you’ fresh food options is important and providing drive-thru service elevates the customer relevance in the minds-eye of the consumer according to Johnson.

Eat Fit Go’s chief attitude officer, Erik Bird, stated “From the minute (the food) it gets cooked, it gets cooled, and it gets packaged the right way, which extends the shelf life,” Menu variety is key to success Eat Fit Go as a menu with more than 40 options, from kids’ meals to vegetarian dishes.

Fresh Fast Food that is ‘better-for-you’ is a grocerant niche platform that will drive change not only within the fast food sector it will drive change within every sector of food retail as many c-store are currently testing both Ready-2-Eat and Heat-N-Eat fresh food options and legacy grocery stores will simply be forced to follow or risk incremental market share capitulation.

Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: or visit: for more information.

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